The following are our terms for Press Release Content specifically. Please read our full terms and conditions.
We reserve the right wihtout notice to correct any typographical error (typo) or amend grammar, syntax or spelling to align with accepted Australian Media usage; we reserve the right to prohibit unproven or outlandish claims in pricing or product information on the Site without notice and without prejudice. All content published on the site is the sole responsibility of the account holder.
- Adult (eg, pornography)
- Gambling/ alcohol
- Threatening to minors
- Incitement to hatred
- Financial services such as get rich quick schemes
- Any press release with unsubstantiated claims
- Any claims that are disputed by a third party
- Malware or computer damaging systems
- Information harvesting for profit
- Discriminatory content of any kind
- Disparaging any individual or group of people
- Classifying individuals or groups of people by race, religion or sexuality
No Warranty Or Guarantee
- NewsMaker does not warranty or guarantee that your press release will be delivered immediately.
- NewsMaker does not warranty or guarantee that your press release will be successful in obtaining media coverage.
- NewsMaker does not warranty or guarantee that your press release will be successfully emailed to every journalist on your media list, due to factors outside our control such as the prevalence of spam filters; journalists may not be at their desks for a variety of reasons and journalists change roles frequently.
- NewsMaker also reserves the right to edit Media Lists to help ensure their relevance.
- Once published, NewsMaker reserves the right to email your press release to any party, and to publish your press release on other websites.
Reading your press releases should be a positive and valuable experience for publishers and journalists. The press release should not be written purely for SEO purposes.
- Press releases should not include any deceiving marketing tactics such as: sign up, accidental clicks within added links, using fake comments or employing unsubstantiated claims to promote a product
- Press releases should not be accompanied by a link which may lead to spam
- SEO press releases are not accepted unless they have genuine news value
- Links must not be deceptive to entice a user to click including images pretending to be a system or site warning
- Irrelevant images using dramatic tactics that do not relate to the press release
- It is expected that press releases have been checked for spelling and grammar by the user before being published on Newsmaker
- Press releases must be entered into the system as per the copy guide in the press release template provided in Newsmaker
- Links to websites should not require a login, they must be available for public viewing
- Any content in a press release which is plagiarised in any way without clear disclosure of authorship will not be verified for publishing on Newsmaker
- You must have rights to include any images you choose to support your press release and the images must be appropriate to the text
- Links which accompany a press release must link to related pages for journalists and users
Headlines are used as Subject Lines in emails to Journalists. They are subject to the above Content Conditions. They must be relevant to body copy and not misleading or falsely enticing. The following may prevent or delay your press release from being published:
- Headline does not accurately describe the press release
- Exaggerates or misleads the reader
- Includes any prohibited content
- Headings may not be calls to action seeking user’s personal details
- Repeated punctuation is not permitted (!!) and exclams (!) are discouraged
- No periods are required at end of headlines
- Headlines should not be "keyword stuffed"
- No excessive capitalisation within the press release body copy, exceptions include brand names, acronyms and common abbreviations
- Observe correct tenses, subject-verb agreements, and spelling
- Use proper spacing throughout the press release, no excessive spacing between paragraphs and contact details
Images you wish to use to support your press release must comply with Newsmaker standards.
- No nudity or sexual imagery
- No weapons
- No drugs
- No depictions of violence
- No graphic images of physical deformities or health conditions
All images must be relevant to the press release. Images must be of high quality and properly oriented and not needing further editing. Images that have been altered with any graphic editing software will not be permitted. ##