Press Release Content - Terms of Use

The following are our terms for Press Release Content specifically. Please read our full terms and conditions.

NEWSMAKER reserves the right to refuse to publish press releases for any reason or to remove published releases, but in particular in the following groups and categories. Restrictions may vary depending on the region your campaign targets, the value provided to the reader, and the quality of the content. Press releases must be of interest to a wide audience. By completing and submitting the Membership Application, you agree to be bound by our terms of use, Fair Use and Quality Policies. We reserve the right to remove any press release should there be any dispute, for example over the content's accuracy or copyright, by a third party.

Typographical Errors

We reserve the right without notice to correct any typographical error (typo) or amend grammar, syntax or spelling to align with accepted Australian Media usage; we reserve the right to prohibit unproven or outlandish claims in pricing or product information on the Site without notice and without prejudice. All content published on the site is the sole responsibility of the account holder.

Prohibited Content

No Warranty Or Guarantee

NewsMaker does not warranty or guarantee that your press release will be delivered immediately.
NewsMaker does not warranty or guarantee that your press release will be successful in obtaining media coverage.
NewsMaker does not warranty or guarantee that your press release will be successfully emailed to every journalist on your media list, due to factors outside our control such as the prevalence of spam filters; journalists may not be at their desks for a variety of reasons and journalists change roles frequently.
NewsMaker also reserves the right to edit Media Lists to help ensure their relevance.
Once published, NewsMaker reserves the right to email your press release to any party, and to publish your press release on other websites.

User Experience

Reading your press releases should be a positive and valuable experience for publishers and journalists. The press release should not be written purely for SEO purposes.

Promotional Policies

Press releases should not include any deceiving marketing tactics such as: sign up, accidental clicks within added links, using fake comments or employing unsubstantiated claims to promote a product
Press releases should not be accompanied by a link which may lead to spam
SEO press releases are not accepted unless they have genuine news value

Enticing Clicks

Links must not be deceptive to entice a user to click including images pretending to be a system or site warning
Irrelevant images using dramatic tactics that do not relate to the press release

Editorial Standards

It is expected that press releases have been checked for spelling and grammar by the user before being published on Newsmaker
Press releases must be entered into the system as per the copy guide in the press release template provided in Newsmaker
Links to websites should not require a login, they must be available for public viewing

Authenticity

Any content in a press release which is identified as plagiarised in any way without clear disclosure of authorship will not be verified for publishing on Newsmaker
You must have rights to include any images you choose to support your press release and the images must be appropriate to the text
Links which accompany a press release must link to related pages for journalists and users

Headline Guidelines

Headlines are used as Subject Lines in emails to Journalists. They are subject to the above Content Conditions. They must be relevant to body copy and not misleading or falsely enticing. The following may prevent or delay your press release from being published:

Headline does not accurately describe the press release
Exaggerates or misleads the reader
Includes any prohibited content
Headings may not be calls to action seeking user’s personal details
Repeated punctuation is not permitted (!!) and exclams (!) are discouraged
No periods are required at end of headlines
Headlines should not be "keyword stuffed"

Capitalisation

No excessive capitalisation within the press release body copy, exceptions include brand names, acronyms and common abbreviations

Grammar

Observe correct tenses, subject-verb agreements, and spelling
Use proper spacing throughout the press release, no excessive spacing between paragraphs and contact details

Image Guidelines

Images you wish to use to support your press release must comply with Newsmaker standards.

No nudity or sexual imagery
No weapons
No drugs
No depictions of violence
No graphic images of physical deformities or health conditions

Quality

All images must be relevant to the press release. . If licensed from a third party, proof of your rights to use the image may be required. Images must be of high quality and properly oriented and not needing further editing. Images that have been altered with any graphic editing software or AI will not be permitted. Images may be removed without notice. ##