Wednesday, May 6th, 2009
A vicar’s wife, a communications consultant and a Pilates instructor will be lingerie models on Mother’s Day Eve to raise money for breast cancer research.

The three South Australian mums will join five others to model top shelf underwear in the window of Eve’s Gift, a boutique lingerie retailer in Adelaide Arcade.

Eve’s Gift will stage the lingerie display in its store window on Saturday, May 9, and will then donate to Breast Cancer Australia the “modelling fees” it would have paid for the event.

Owner, Carley Davies, says, “I was surprised when our vicar’s wife volunteered to model for this event because it is not the typical image one has of the Church of England.

“But she is passionate about the cause and I am grateful to have her on board – I think there’ll be lots of familiar, Sunday morning faces in the crowd!” she says.

Carely says Mother’s Day provides the perfect focus on how pervasive breast cancer is in our families and communities.

“This ‘model mums’ idea is a small but fun way we can do our bit for raising awareness and raising funds, while turning a few head in Adelaide Arcade,” she said.

Mums who volunteer to model in the Eve’s Gift window are being encouraged to use the occasion to do their own fundraising through their own networks to help the event make an even bigger impact.

“With so many mums connected to large communities through social networks like Facebook, we think there will be plenty of opportunity to reach thousands of people,” says Carley.

“We have set up a Facebook event to start the ball rolling and we trust the community and media outlets will help boost the momentum.”


Contact Profile

Eve's Gift

Eve’s Gift is a boutique lingerie retailer in Adelaide Arcade, Adelaide. The small store is regarded as one of Adelaide’s most exclusive lingerie retailers. Staff ensure clients are professionally fitted and have access to popular and premium labels.
Carley Davies
P: 0406 009 033


A vicar's wife is one of eight Adelaide mums who will model lingerie this Saturday, Mother's Day Eve, at Eve's Gift, boutique lingerie retailer in Adelaide Arcade. The event will raise money for Breast Cancer Australia.


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