Wednesday, July 6th, 2011
Oliver Wight Integrated Business Planning (IBP) has given Treasury Wine Estates (TWE) newfound visibility and control over its Australian operation, resulting in substantial efficiencies and savings. As a result, the IBP (advanced S&OP) programme is now being rolled out to the rest of the world.

Only nine months in to the Australian IBP programme, TWE experienced real financial benefits. “We were able to spot a supply shortfall in a niche product, which could have been costly,” says Stephen Anders, Director of Global Integrated Business Planning. “Before IBP, this may not have been identified at all, and certainly not as quickly. As a result, we were able to plug the shortfall with 20,000 cases, with a combined gross margin of over AU$500,000.”

Part of the Foster’s group until May this year, TWE is now one of the world’s largest publically owned wine companies. The organisation boasts more than 12,000 hectares of vineyards and has 4,000 staff across 12 countries. It sells 35 million cases of wine each year and has revenues of AU$2 billion. Headquartered in Melbourne, its portfolio features such leading brands as Penfolds, Lindemans, Wolf Bass and Rosemount.

Long lead times are a feature of the wine industry, and delays in communicating demand changes can have substantial financial impact - in the past TWE had incurred write downs on surplus wine of hundreds of millions of dollars. IBP has helped TWE address this by improving communication, integrating business processes and delivering reliability in the numbers, to give the leadership team a holistic view of the business.

TWE has also been able to capitalise on its market-leading position, with better brand and variety analysis. “We now have a range of lenses through which to view our new product pipeline – by innovation type, price point, brand and channel,” says Anders. “We can see if it aligns with our strategy or if there are any gaps,” says Anders.

The programme had backing at the top from the outset and TWE CEO, David Dearie, who put IBP on the agenda as a top business priority, is now backing IBP as ‘the way we will manage our global business’, after seeing the benefits it has brought the Australian organisation.

Anders says that IBP has brought a number of inspiring realisations for the organisation but, he says: “There is no greater ‘light bulb moment’ than getting the business back on plan and energising the management team...that is a sign of IBP’s success.”

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Oliver Wight

Oliver Wight has a 40 year track record of delivering business improvement to some of the world’s best-known organisations. With a team of professionals offering a wealth of experience, Oliver Wight is the largest consultancy of its type, with offices throughout Europe, South Africa, North and South America, and the Asia Pacific region. We believe that sustainable business improvement can’t be delivered by external consultants but only by our clients’ own people, so unlike other consultancy firms, we transfer our knowledge to them, helping deliver performance levels and financial results that last.

Integrated Business Planning
At the leading edge of management thinking and practice, our Integrated Business Planning (IBP) model lies at the heart of our clients’ journey to outstanding business performance. Oliver Wight are the originators of sales and operations planning (S&OP) and IBP can most simply be described as advanced S&OP. However, unlike S&OP, IBP brings a truly strategic perspective, integrating diverse processes - in the extended supply chain, product and customer portfolios, customer demand and strategic planning - into one seamless management process.

Supply Chain Optimisation
In an uncertain business climate, volatile demand and unpredictability can expose weaknesses in supply chain performance. Supply Chain Optimisation helps companies improve sub-standard systems and processes, delivering a significant return to the bottom line.

Meeting the Class A Standard
The Oliver Wight Class A Checklist is the longest standing and most successful business assessment tool. The latest, Sixth Edition, raises the bar, and sets ever more demanding standards for companies on their journey to business excellence and the Oliver Wight Class A standard.
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P: +44 (0) 20 3326 5039


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