Wednesday, June 22nd, 2011
Feeding your news to the world

Alerting the world to your word has traditionally been an expensive exercise.

Now, one Adelaide marketing company has developed a concept that allows businesses to deliver their message for a fraction of what it once cost.

The idea is called a Video Newsfeed and it entails businesses delivering their message in a newsroom setting and having it broadcast to the world.

The concept was developed by Mr Craig Douglas, CEO of MAD Australia Production to meet the demand of clients who needed a cost effective way of talking to customers and potential customers.

“In our experience developing marketing and promotional strategies for businesses, we discovered people pay more attention to information delivered by a newsreader or, a reporter speaking to camera from an appropriate location, that appeared to be emanating from a news service,” said Mr Douglas.

“What we do is craft corporate messages into newsworthy items to create a video newsfeed using the magic of green screen.

“Businesses find newsfeeds particularly useful to brand themselves as experts in their industry, and welcome the opportunity to avoid ‘hard selling’ and instead give real information that has value to viewers.”

For more information on Video Newsfeed and details on how to be involved, call Mr Dale Ross on 08 8244 7880 or visit

CAPTION: Create your own world with green screen.

Release prepared by MAD Australia Productions.

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Contact Profile

MAD Australia Productions announces Newsfeed

MAD Australia Productions is a marketing company that specialises in video making.
Mr Dale Ross
P: 8244 7880
M: 0405604058


MAD Productions, green screen, news releases



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