Tuesday, June 21st, 2011
Cannes, France – Monday 20 June 2011: Australia has won the prestigious Young Lions Print Competition for hot creative talent at the 58th Cannes Lions International Advertising Festival.

The Young Lions Competition is designed to catapult the careers of rising stars that are set to redefine the future use of imagery in advertising. The winning team members are Mike Felix, (Copywriter) and Matt Swinburne (Art Director) from Leo Burnett, Sydney. This year, the Cannes Lions Jury selected Italy to take second place, with third place awarded to United Arab Emirates.

Commenting on their win, the ecstatic team from Australia said: “We are absolutely blown away to have won the print Young Lions competition – it’s amazing. Having the chance to come to Cannes was incredible in itself, so to win gold is just unbelievable.”

This year’s brief, disclosed to competitors on 18 June, was set by Pump Aid, Water for Life – a charitable organisation, who provide appropriate, affordable and sustainable water and sanitation solutions to rural Africa, which in turn help to combat a wide range of diseases through improved hygiene and better water quality. The charity disclosed a brief to raise awareness around their initiatives, as well as to increase financial donations from the wider community.

Forty-two teams, comprising of an Art Director and Copywriter under 28 years of age, had just 24 hours to interpret the brief and develop a print ad, using content sourced from Getty Images’ range of creative, editorial and archival collections.

The work was scrutinised by the Jury members, headed up by this year’s Cannes Lions Jury President, Tony Granger, Global Chief Creative Officer at Young and Rubicam. Commenting on Australia’s winning work, Tony said: “The jury was so impressed with what has been done in 24 hours by the teams from around the world. We were almost unanimous in our decision and we loved the simplicity of the winning work created by the Australian team. We are very excited with all the winners’ work.”

The Young Lions Competition is being sponsored by Getty Images for the 14th consecutive year, reaffirming its commitment to promoting the best use of content in advertising. Getty Images was the exclusive content provider for the competitions, enabling contestants to draw from its broad range of creative, editorial, multimedia and archival collections.

The Getty Images team was on hand to provide technical support throughout the process and over the past year searched for the best up-and-coming creative talent from around the world. Spotted in a number of their local markets, the young hotshots went on to compete in regional heats before the all important final in Cannes.

Andrew Saunders, Vice President, Creative Content at Getty Images, commented: “The Young Lions competition is an exciting event for Getty Images. Throughout our 14 years of partnering with the competition, it has never failed to produce work that both inspires and surprises us – and we know that these talented individuals are going to be involved in setting the creative agenda in years to come. It is a rewarding experience to see some of the best young creatives from around the world use Getty Images’ content to produce such fresh and innovative work, and this year has been no exception. I would like to congratulate all those who participated in the Young Lions Competition.”

- ENDS -

Notes to editors:

Silver winners
Marco Tironi – Wunderman
Daniela De Seta - DDB

Bronze winners
Josephine Younes – DDB Dubai
Nayaab Rais – DDB Dubai

Contact Profile

Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
Christine Law
P: +61 2 8281 3256
M: M: +61 414 810 894
W: www.gettyimages.com.au


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