Thursday, June 16th, 2011
Interactive Australian media company, iPowow Ltd, is positioned at the forefront of one of the biggest consumer waves to sweep the global industries of media, technology and communications – the Mobile Web.

Via its three key products, iPowow Business, iPowow Live and iPowow Social, the Company is able to provide the use of its platform to businesses, media corporations and global celebrities seeking to connect instantly with their audience via smartphone technology.

Live TV broadcasters, celebrity followers on social networks, businesses and advertisers are all able to use the iPowow platform to interact with their target audience and networks, in a fashion that basically monetizes those interactions.

Around the world, television broadcasters, advertisers and content producers have been waiting decades for the ‘holy grail’ to emerge from the digital revolution - the power to interact with viewers instantaneously. 

Via iPowow technology, broadcasters can ask an audience a question, and television audiences, online viewers or even a stadium crowd can use their 3G mobile phones or laptops to respond instantly.

iPowow’s global, cloud-hosted platform collects and combines the audiences responses and then delivers the digital results directly, second by second, which is displayed onscreen, in real-time, as a moving graphic – similar to ‘the worm’ used in political campaigns. 

The company has already signed major deals with global programs brands such as UFC, Cirque Du Soleil, The American Music Awards, ABC Australia, Top Rank, and has also recently announced the integration of its iPowow Live platform for the television broadcast of ‘The 2011 MISS USA® Pageant’.

“We are thrilled to be involved with The 2011 Miss USA® Pageant, a joint venture by The Miss Universe Organisation, Donald Trump and NBC Universal”, says iPowow CEO, Ettienne Fourie.

“In a world first, the 2011 Miss USA® Pageant will be using iPowow to give their viewing audience the ability to score every contestant during the show, instantly,” he says.

iPowow products are Twitter and Facebook connected, engaging millions of viewers outside of a TV show’s normal audience. The iPowow scoring screens also gives viewers the ability to send Tweets and Facebook posts during the event, showing scores and the current leader board places.

“This integration of participation television and social media is set to change everything for broadcasters”, says Ettienne.

The patented technology that sits at the heart of iPowow, is on the leading edge of a global shift towards participation television and second-screen content. iPowow gives broadcasters, television producers and advertisers the power to create a new breed of participation television. 

iPowow Social also brings real-time audience feedback to social networking. The company has recently launched a campaign for basketball legend, Shaquille O’Neal.
“The product gives sports stars and celebrities the power to ask all of their Twitter followers and Facebook friends a question and receive the answer, instantly,” says iPowow CEO, Ettienne Fourie.

“Every day Shaquille will ask his fans to help him out with questions and they pay a monthly subscription to play.”

iPowow Business enables Compliance & Training organizations to train staff via online video anywhere, anytime. In order to pass a course, users must answer questions correctly on the screen, second by second. At the end of the training video the user receives their score. All of these training records are electronically tracked, collected and available for both the user and the administrators.

The iPowow system is bank secure, proven across global TV audiences, and inexpensive to install. Best of all, it generates significant advertising and sponsorship revenue streams from mobile browsers.

The Company has raised over $3 million in investment capital to date and has successfully built an award-winning team and delivered three ‘Mobile Web’ global software products
in a staged process.

iPowow has created a unique multi-region, patent pending technology platform, and has established offices in New York, Los Angeles and Sydney. The innovative company is now seeking to drive its products into key overseas markets, particularly the US, creating a global network of Mobile Web products.

The company will be holding an information session & product demonstration for media and interested parties on Tuesday July 5th, at 6pm at iPowow Floor 1/328 Bronte Road, Waverley, NSW, 2024. To rsvp please visit

For more information visit: or

Contact Profile

iPowow Ltd

iPowow is an interactive media platform that gives you the power to directly ask your audience what they think… and they will answer. You discover their emotional responses to what you are saying… instantly.
Brianna Power
P: 02 8006 5035


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