Australian digital agency August has won 'Best in Class' at the Interactive Media Awards in the US, in the ‘Web Design/Development’ category for its own website www.august.com.au.
According to the IMA website, The Best in Class award is the highest honour bestowed by the Interactive Media Awards (IMA), which accepts entries from agencies around the world. The winner of this award is recognised as having excelled in all areas of the judging criteria and achieved a perfect, or near perfect, overall score. This site represents the highest standards of professionalism, standards compliance and impeccable planning and execution, placing it amongst some of the world’s most well executed websites.
The IMA judges are distinguished international professionals; from diverse industries and include Marcela Bravo, from McCann Erickson Worldwide and Mish Fletcher of OgilvyOne Worldwide.
It caps off what has been an impressive 12 months for August, which has picked up several exciting new accounts and projects including Origin Energy and The Walkley Foundation, and is working with various partner agencies on several big brand digital projects in development. In November 2008, August was also a finalist in B&T’s Digital Services Company of the Year.
Since launching in early 2008, the August website has received genuine and unsolicited international kudos and recognition, and has been featured on sites including Smashing Magazine,, Web Designer Wall, Best Web Gallery, and The Best Designs, with online visits soaring from around 20 per day, to over 700. In Australia, it was also shortlisted for both the 2008 McFarlane Prize (recognising web excellence, usability and compliance), and in the 2009 AIMIA Awards ‘Best Enterprise’ category, the pre-eminent Australian interactive awards.
"It's a wonderful compliment to have our website recognised by IMA and see it rubbing shoulders with some impressive entries. There are some fantastic sites on the winners list,” says Daniel Banik, co-founder of August.
Zoe Warne, co-founder and Director, Creative Services adds, “When we set out to create our website, it was important to our methodology that it be standards-compliant and accessible, but without compromising on creativity and visual appeal, and it seems that the IMA judges have recognised this.”
“It was critical to us that website visitors were able to navigate their way around the site, with ease and clarity - no flashing lights or intrusive, pointless animation to detract from the experience. With its breath-taking scenic views of the natural world, scaling background (designed to present a uniform look regardless of screen resolution) and gentle, fading screen transitions, it’s a testament to how creative and web/accessibility standards can co-exit,” explains Warne.
Relevant links for further information:
- August Website – www.august.com.au
- IMA Website – www.interactivemediaawards.com
- IMA Judges – www.interactivemediaawards.com/judges/
- Smashing Magazine - www.smashingmagazine.com
August is an independent Melbourne based creative agency, with a digital view.
August uses web technologies intelligently (with all their infinite possibilities), to generate better ways of communicating and reaching markets.
August’s approach to digital is that it’s not just a footnote or afterthought on a business or marketing plan. It requires a strategic perspective and long-term
planning (by professionals that understand the space) to enhance the potential of brands and businesses, now and into the future.
However, as much as they dig technology, August cannot be defined by technology alone. August is first and foremost about ideas and bringing them to life through the intelligent application of online media, web and
innovative online development.
With a fast-growing reputation for its creative and digital brand extension capabilities, August has been recognised by some of the advertising industry’s most prestigious competitions, including being shortlisted in two categories in the 2009 AIMIA Awards.
August was formed by three savvy and future-focussed professionals in 2005; Daniel Banik, Zoe Warne and Mathew Agar - combining their strategy, marketing, design and technical skills. Today the agency has a client list boasting some of Australia’s biggest brands including, Foster’s Group, Australia Post, Origin Energy and Snowgum Australia.
P: 03 9445 0326