Networking can be a powerful and effective tool in generating sales. While buyers may show concerns of an uncertain economy, a simple handshake at a networking function can help cement a relationship for future sales.
InfoTec Communications Managing Director and provider of online registration service, My Booking Manager, Chris Herrmann, said networking functions were a great way to develop relationships with both existing clients and new prospects.
“Networking and relationship marketing offer the benefit of face-to-face communications, which help to communicate trust,” Mr Herrmann said. “This inevitably reduces the fear factor in a purchase transaction.
“There can be no greater testimonial value than a client standing next to you recommending your product to a prospect.”
The Australia-Israel Chamber of Commerce SA/NT Inc is one such organisation that recognises the power of networking.
AICC Business Development Manager, Diana De Hulster, said In a recent online survey of their South Australian customers, 86% of respondents valued networking as the key reason to attend the AICC & YBF functions in Adelaide.
“The guest speaker is generally the influencing factor as to which industry representatives and what corporate level of attendance could be expected at any particular event.
“We manage an extensive and impressive member network ranging across all industry sectors and have a busy program of about 60 AICC and YBF events per annum to enhance non-partisan business networking within Australia.”
Mr Herrmann said online registrations such as My Booking Manager were vital in organising networking events.
“The success of such events, would be impractical and beyond many organisations' resources if it were not for My Booking Manager to manage the online registration process."
My Booking Manager is a product of InfoTec Communications. InfoTec Communications is recognised for creating smart technology services for organisations.
InfoTec's innovation and entrepreneurial drive has been recognised over several years through a number of awards.
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