Tuesday, June 7th, 2011

MyColourCup has been named one of Australia’s 100 most innovative products, in one of the largest and most audacious innovation awards of its kind in Australia – Anthill Magazine ‘SMART 100’ Index.

Anthill readers voted for MyColourCup and it soared to become one of the top 20 in Anthill’s "SMART 100” most innovative products in Australia. The "SMART 100" index was created by leading business media channel Anthill Magazine to identify and rank Australia's 100 most innovative products, proving to be one of the largest surveys of its kind in Australia. http://anthillonline.com/anthills-smart-100-readers-choice-revealed-2011/

“I was honoured for my product to be nominated in the top 100 of the Anthill “SMART 100” index alongside Australia’s top companies,” said Twist-id Products owner and MyColourCup inventor Shelly Zimmerman. "I was ecstatic when I found out that MyColourCup climbed from 98th to be named in the top 20 for the reader’s choice index."

MyColourCup is the world’s first sustainable solution to sharing of cups in a group environment. It is based on a simple design, embraced by families because of its ease of use and powerful ability to identify cup users. The cup's design is unique in its ability to change names while providing a personalised cup that is hygienic an easily managed by families.

For more information, please visit http://www.mycolourcup.com

About the Smart 100
The SMART 100 Index was created by leading business media channel Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.

“In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment,” said Anthill founder and Editor-In-Chief James Tuckerman.

“It identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of ‘mavens’ and readers.

According to Tuckerman, “The maven’s unique talent is his or her ability to unearth and identify, from all the new products and services available in the marketplace, the innovations that are worth propagating. A maven also generally has the ability to communicate the potential of the innovation to the broader public and, therefore, plays an integral role in the mass take-up of any innovation.

“These people have the ability to identify innovations that will meet an important need for the population. The hypothesis is that Mavens will provide a more predictive measure of innovation than mass consumers or, indeed, experts in the field – because they have a unique ability to identify the importance and relevance of an innovation.”

What is Anthill Magazine?
Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey.

Since then, it has evolved into one of Australia’s leading online communities for Australian business owners, ranked among the Top 50 Business & Finance websites in Australia by Nielsen Online Ratings. It is dedicated to innovation, entrepreneurship and the commercial development of Australian ideas.

For further information on the SMART 100, contact: James Tuckerman on 0422 009 230.

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Twist-id Products

Twist-id Products is a fully incorporated Company located in Alice Springs, Australia. Twist-id Products provides families with solution products that supports the busy family and is the online retailer of the innovative product called the MyColourCup®.

Shelly Zimmerman
P: 0488144080
W: www.mycolourcup.com


personalized cups, design awards, anthill smart 100, awards



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