Tuesday, May 24th, 2011
Waterside Property Sales - www.watersidepropertysales.com.au - has only had a web presence since June 2010 and already has more than 30% of property listings that are ON or NEAR the water in Australia. It has achieved this through targeting and inviting the premier real estate agents known to operate in this area. Agency franchise groups from LJ Hooker, Ray White, The Professionals, First National, Roberts Real Estate, Harcourts, PRD, RE/MAX and numerous independents are listing properties on the site and the visitor numbers are exponentially growing.

Managing director of Waterside Property Sales Pty Ltd, Vic Del Vecchio explains why the site has become so popular with real estate agents and the buying public.

“When we started we saw that a niche existed that no other Australian portal was covering successfully. It was frustrating to go to the main established portals and try to filter out properties that were on or close to the waterside. It appeared to us that these types of property listings were not being given the value they deserved. After 18 months in development we produced a site that was clear, functional and fast to use.”

“However”, Mr Del Vecchio said, “it was not just enough just to produce a site and throw it out into cyberspace; it was essential that the concept was understood and accepted by those agents that had to deliver the content and keep it up dated for best user experience. In this regard the company’s main objective was to build relationships with each agent that wished to list with us.

"We needed to understand what each agent was expecting from our portal and in particular the way they wanted to feed listings onto the site.
We needed to understand how they wanted leads delivered to them and how they could give us feedback on the effectiveness of our site. To commence the building of these relationships, we decided not to only take listing from agents registering with us and that all agent listed properties would be free.”

“The site now represents the listings of around 500 agents and 10,000 properties with these numbers growing every month. AW stats show that 13,500 visitors now visit the site monthly and all do so because they can find the properties that interest them, without the need to scroll through hundreds of thousands of listings that they do not want” said Vic today.

He adds “ Having listened to our agent members we have enhanced our site by the provision of a PROPERTY ALERTS system for prospective purchasers to get up to date reports on new listings appearing in their REGION of choice and of the CATEGORY of property they want. This new system adds to the already highly well established leads system. The site is already producing contact to agents, via phone or email, at the rate of ONE in every 35 visits to the site and with the addition of our PROPERTY ALERTS system, we should see this rate of leads increase”.

“It’s all about building and deepening relationships between agents and prospective buyers” said Mr Del Vecchio, “and www.watersidepropertysales.com.au will continue with this objective providing enhancements as and when agents and buyers give us the feedback”

Any Australian Agent, with listings ON or NEAR the water or with WATERVIEWS wishing to join this growing popular portal can do so for FREE by registering through the following link: www.watersidepropertysales.com.au/agent_registration

Contact Profile


Australia’s Real Estate site for listing waterfront homes, beach-front houses, water-view properties and all types of coastal real estate, land, businesses and homes for sale, rent or lease.
Vic Del Vecchio
P: 61 03 6334 5966
M: 0413 040 892
W: www.watersidepropertysales.com.au


Property alert emails, Coastal Estate, waterfront real estate, waterfront homes, Beachfront Real Estate



More Formats

View QR Code