Tuesday, May 17th, 2011

International dairy industry leader Fonterra has increased profits and productivity by using the eCertify online solution to process trade documentation electronically.

eCertify is used by progressive Chambers of Commerce, exporters and freight forwarders to transform costly and inefficient paper-based processes for stamping and signing Certificates of Origin into a streamlined electronic system.

Fonterra Documentation Centre Manager Clyde Fletcher, estimates that eCertify is providing the company with considerable cost savings that amount to over NZ$250,000 p.a.

He attributes these savings to the elimination of time consuming and inefficient manual paper-based processes, including the use of couriers, that were previously associated with the certification of Fonterra’s trade documentation by Chambers of Commerce.

Fonterra, the world’s leading exporter of dairy products that is responsible for more than a third of international dairy trade, has long been an industry innovator searching for smarter and more effective ways of managing complex international trade processes to increase productivity, while reducing costs.

Since 1989, the company has successfully implemented information technology to transform its business practices so that it could support growing global operations and provide superior customer service. Back then, the company employed 32 staff in its Trade Documentation Centre to process 6,000 transactions each year. Today, Fonterra employs 28 document processing staff to processes up to 40,000 transactions and up to 120,000 document sets each year.

Because every document set includes foundation trade documents such as a Certificate of Origin and Commercial Invoice that need to be certified, it should come as no surprise that this forward thinking company seized an opportunity to process these documents electronically - becoming one of the first companies in the world to embrace the eCert Direct solution when it was launched just over three years ago.

Fonterra Trade Documentation Specialists Manager Rachael Ireland said, “Over 78% of all Fonterra’s ex-New Zealand processes are now managed using electronic methods. eCertify has helped the company advance its journey by over 10% towards a goal of 100% electronic inputs and outputs by enabling us to electronically process trade documents in Australia and New Zealand. This capability will soon extend to the United States.

“We are delighted with the results. eCertify provides exporters and export document authenticators, such as a Chambers of Commerce, with a low cost, easy to implement, scalable and user-friendly electronic solution.“

Rachael said that eCertify and Fonterra share a common vision for thinking strategically and acting proactively to advance sustainable and cost effective e-trade document solutions that remove impediments to efficient international trade around the globe.

The companies are now working in partnership to encourage other Chambers of Commerce, Embassies and Consulates to adopt the eCertify platform to increase efficiencies and certification turnaround times.

Contact Profile


eCertify was established in Adelaide, South Australia in 2004 to provide Chambers of Commerce, Authorising Bodies, Exporters and Freight Forwarders an online solution for the processing of electronic certificates of origin and other trade documents that enables them to eliminate time consuming and inefficient manual paper-based processes. Since then the company has successful expanded operations to New Zealand, United States of America, Canada and Norway, where its platform has been adopted as the standard for the processing of electronic certificates of origin. While the eCertify development team is headquartered in Australia, the company established an office in the USA to support its North American operations in June 2009.
Jannette Rossi
P: +1 703 998 3544
W: www.ecertify.com


Fonterra is the world’s leading exporter of dairy products and responsible for more than a third of international dairy trade. The company’s global supply chain stretches from farms all over New Zealand to customers and consumers in more than 140 countries. Fonterra produces 14.76 billion litres of milk each year, and generates an annual turnover of NZ$16 billion.

W: www.fonterra.com


export, export management, global trade management, ecertify, acce, fonterra, chambers of commerce, certificates of origin, trade documentation



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