Thursday, May 12th, 2011
The Interactive Advertising Bureau (IAB) released its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC) this week, showing Australian online expenditure for the first three months of 2011 totalled $601 million – the largest ever Q1 record.

Search achieved a record Q1 performance, recording a 23 percent growth year-on-year. Search and directories now accounts for 54.2 percent of the overall online advertising expenditure, representing $326 million.

e-channel CEO Frank Grasso comments: “It is evident that Australian online budgets are on the rise, as companies see the increasing value and advantages of internet advertising. Developing a paid search strategy and pushing marketing budgets towards search is what savvy advertisers need to do to remain competitive.”

Grasso points out the benefits of Search: “Online marketing offers discretely measureable results for advertising spend and is one of the only channels to do so. This, combined with the influx of new users to the internet and the rise in hours spent online by existing users, creates an environment where growth in the online advertising space will continue.

“For e-channel, IAB’s study reinforces our company is on track with the right growth strategy. Our 3rd Quarter results were the strongest ever, aligning with the industry growth, making us optimistic in achieving our organisational goals, both locally and overseas.”

Contact Profile

e-channel Search

e-channel Search is a performance media agency specialising in Search Engine Marketing for online consumer goods and services in Asia Pacific, the US and Europe. Dynamic Creative is a leading edge technology, automating the million of different keywords consumers are searching on to create dynamic ads. e-channel services some of Australia’s leading brands and has won multiple awards for its proprietary software.

Frank Grasso
P: +61 882241700
M: +61414697071


IAB, search, Frank Grasso, e-channel search, DynamicCreative




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