The team of Aussie online entrepreneurs that recently acquired the iconic Trading Post from Telstra has followed up this week with the acquisition of popular jobs & services booking website ServiceCentral.com.au.
ServiceCentral.com.au was founded in 2005 by father and son duo Bruce and Danial Ahchow, and quickly gained a first-mover advantage as trade and service businesses began reallocating their advertising spend from print to online.
The idea for ServiceCentral was born after the founders experienced frustration trying to find tradesmen via advertisements in local papers and phone directories. The company’s mission was to provide an easy, convenient and free way for consumers to get competitive quotes from reputable service providers - without the hassle of ringing around to get a response. ServiceCentral.com.au quickly became a hit with both consumers and tradespeople, growing steadily and ultimately generating millions of dollars’ worth of job requests for Aussie tradies and service businesses every month.
Commenting on the deal, TradingPost.com CEO Geoff Holmes said “We are extremely happy to be the winning bidder for ServiceCentral. Bruce & Danial have built a great business which is an excellent strategic fit for our growth plans here at TradingPost. We see many opportunities to build on the ServiceCentral offering and provide even better results for consumers, while giving trade and service businesses greater advertising exposure and increased lead generation at lower costs.”
Mr Holmes added: “This acquisition is consistent with our growth strategy for TradingPost and the trades & services category in particular, which we look forward to rolling out over the coming months.”
ServiceCentral’s outgoing CEO Danial Ahchow said “It is fantastic to see ServiceCentral move across to such an iconic brand. The passionate and experienced team now at TradingPost are well positioned to take ServiceCentral into the next era of growth and expansion.”
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TradingPost Group Ltd
The Trading Post has been a part of Australian culture for almost fifty years.
Since 1966, when the brand was founded in Melbourne as a classified advertising newspaper, it has filled a need in the market and became a leader in its field.
Over time, the Trading Post grew to become a true Aussie icon and one of Australia’s favourite brands for buying and selling anything and everything, new or second hand.
With the rise of the Internet, Trading Post saw the inevitable future for print classifieds and in 2009 appropriately followed the audience by closing its print operations and transforming itself into an Information Technology and ecommerce business.
Today Trading Post operates a national online classifieds website which is used by millions of Australians to buy and sell each and every month.
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