Tuesday, March 24th, 2009

A South Australian interactive media industry leader has been recognised for her important contribution to developing the industry nationally. Peta Pash, national manager for the Mobile Enterprise Growth Alliance (MEGA), won the Amy for Outstanding Contribution at the 15th Annual Australian Interactive Media Industry (AIMIA) Awards.

Ms Pash played a major role in the development of the MEGA program, which fosters innovation and attracts students, educators, digital artists, and IT and business professionals to form entrepreneurial teams to explore opportunities in mobile application and content development.

Che Metcalfe, president of the South Australian branch of AIMIA, said that Peta had worked tirelessly and with humility for 15 years to grow the industry.

“Through her dedication and hard work, she has inspired many people and companies to work and thrive in our sector, from TAFE’s digital media students through to her flagship project, MEGA,” Mr Metcalfe said.

Ms Pash built the project from its initial concept to its current operation in South Australia, Victoria and NSW, with participation also from WA and Queensland.

“Peta has earned the respect of her colleagues and collaborators. She recognises the importance of industry participation in the pursuit of education and training in the ICT and digital media sectors. Her personal integrity and credibility has convinced many industry leaders across Australia to commit their valuable time to projects, which aim to bridge the gap between training and work.

“The whole industry within South Australia is immensely proud of Peta and her achievements.”

The Outstanding Contribution Award is the equivalent to the Academy Awards Hall of Fame, handed out only on rare occasions to people that have worked above and beyond the call of duty to represent and grow the Australian interactive media industry.

“I am highly honoured by this award,” Ms Pash said. “I want to thank all the collaborators from the tertiary education sector and industry, in particular AIMIA itself, for their willingness to get behind the initiative, and the Government for its visionary support.”

Organisations that support MEGA include the South Australian Government through Department of Further Education, Employment, Science and Technology, TAFE SA, Department of Premier and Cabinet, Department of Trade and Economic Development and the South Australian Film Corporation, University of South Australia, Flinders University, and University of Adelaide.

Please contact Leila Henderson on 0414 69 70 71 for photographs or more information about the MEGA program.

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MEGA is a ground-breaking initiative that grows the size and skills of Australia’s mobile and allied industries through an entrepreneurship development program.

MEGA takes participants (who come from both a professional and student background) in the mobile, digital content, and ICT industry through a journey to build their creative, technical and business skills for the global market.

MEGA introduces participants to a range of industry mentors, specialist knowledge providers, and start-up assistance programs across Australia.

The MEGA program is now held in Adelaide, Melbourne and Sydney. In each city participants form project teams and, guided by industry presenters and mentors, develop and pitch new mobile products and services to investors, buyers, and business identities at a high profile Pitch Day.
Leila Henderson
P: 08 8121 5264
M: 0414697071
W: www.mega.org.au


South Australia's Peta Pash has received an Outstanding Contribution Award, handed out by AIMIA only on rare occasions to people who work beyond the call of duty to promote the interactive media industry.



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