Wednesday, May 4th, 2011

South Australian property group Toop&Toop Real Estate has launched innovative mobile applications to provide buyers and sellers with a new way to get the edge over competitors in the current slow real estate market.

The iToop real estate apps for iPhone and iPad cut the time to find information about a given property down to just seconds. Home hunters are using the apps to quickly search for homes for sale or rent in one of the most affordable property markets in Australia.

The apps were developed by Toop’s own IT specialists. They include an innovative user interface that lets users find homes for sale, save listings and searches, and find and pin properties on a map.

“The app will tell you if there are homes for sale close by that fit your criteria,” said Toop&Toop General Manager Mandy Wurth. “It will let you save open houses, send you reminders and create private notes about homes.”

Toop&Toop has pioneered the use of technology throughout the industry. Its Toop.TV channel is now showing its 75th episode.

“We’ve watched the fads come and go,” Ms Wurth says. “Recently everyone has been getting excited about putting 2 dimensional QR codes on signboards in order to gain express access to information in the field. We played with this technology four years ago and it proved to be just a gimmick.

“The iPad and iPhone are different. There is an application explosion and for consumers, speed is everything.

“Our national award-winning ‘just dot toop it’ reduced the time to find a property on a smartphone to just 30 seconds.

“With the latest apps it’s only about 5 seconds (dependent on signal strength) to be looking at the property detail, and in 7 seconds you are dialling the agent’s number!

“This is a South Australian app, designed for South Australian buyers, sellers and renters - yet it has national and global reach.”

Contact Profile


iToop focuses on the needs of the mobile user. You could be standing at a real estate sign and in just 3 clicks have all the information you need on your mobile phone or your iPad. Look for local open inspections, auctions, rentals and sales…in just a few clicks they’ll be at your fingertips.

You can download iToop for free from the App Store.
To watch Toop.TV – visit
Mandy Wurth, General Manager, Toop & Toop
P: 08 8362 8888


Real estate, toopy, Anthony Toop, house prices, ipad apps, iphone apps, real estate apps



More Formats

View QR Code