The Australian Tourism Accreditation Program (ATAP) has become the first Accreditation Program to be endorsed under the new National Tourism Accreditation Framework.
The framework, launched at the Australian Tourism Exchange in Sydney on April 2nd 2011 by the Minister for Tourism, Martin Ferguson AM MP, aims to provide recognition to Australia’s high quality tourism businesses by a single national trademark known as the TQUAL mark.
Victoria’s high quality tourism businesses will now be recognisable by the TQUAL mark. With promotion and marketing of the trademark to be backed by the Australian Government and Tourism Australia’s global marketing power, helping accredited businesses stand out in an increasingly crowded market place.
“The national TQUAL mark will help visitors choose businesses they can rely on; businesses which have signed up to standards including customer service, environmental practices and accuracy in advertising”. Minister Ferguson said.
Businesses in Victoria who are currently accredited through the ATAP will be able to use the new TQUAL mark in conjunction with the already well recognised Accredited Tourism Business Logo.
Ian Nicolson, CEO of ATAP says “We’re very proud to be awarded NTAF accreditation and hugely proud to be the first organisation to do so. Anything that allows consumers to be even more discerning about their purchase choices we see as a good thing and using the TQUAL mark offers just that.”
Australian Tourism Accreditation Program
ATAP is a national online accreditation program that encourages and assists tourism businesses to meet a national industry standard within their operating systems. It is a vital tourism industry asset, designed to establish and continually improve quality industry operating standards for tourism properties, across all tourism sectors. ATAP works with other Professional Development initiatives including the Victorian Tourism Awards to foster continuous growth, success and quality in our tourism products and services.
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