Friday, April 29th, 2011
Leading Australian and New Zealand steel company, Bluescope Steel are presenting at this year’s Smart Conference and Expo in Sydney on May 25th. The organisation will present on the work they have been doing with business improvement specialists, Oliver Wight, to improve its demand planning and forecasting.

Like many businesses, BlueScope Steel is experiencing increasing levels of volatility in its supply chains as markets become more dynamic, global competition increases along the value chain, and customer lead times are becoming shorter. But the organisation has greatly improved its forecasting and demand planning processes, since working with Oliver Wight to implement an Integrated Business Planning (IBP; advanced S&OP) programme. "Since implementing IBP we have been unable to find a benchmark source that shows anyone with a better forecast accuracy," says national demand manager, Brett Shemmell.

Shemmell, who has been with BlueScope Steel, Australia’s largest manufacturing company, for more than twenty years, will present at the Smart Conference on why sales and marketing must take a leadership role in demand planning and forecasting. The presentation will share BlueScope’s practical experience on the continuing journey to execute best practice Demand Planning theory, and outline the importance of having a professional demand management review process that manages key activities and drives towards the company strategy and vision.

The Smart Conference and Expo is Australia’s leading supply chain event. The biennial conference and exhibition provides an opportunity for supply chain and logistics professionals to find out what’s new in the industry. The theme for this year’s event, which will be held in the Sydney Convention and Exhibition centre on 25th and 26th May, is ‘The Road Ahead: Supply Chain Models for the Future.’

Oliver Wight will be present at the event, with Partner, Mike Reed, also presenting. Reed will speak on ‘Integrating Product Management in to the Business Planning Process’, referring to case studies from leading companies to demonstrate his points. A white paper on the subject will be published after the conference.

Contact Profile

Oliver Wight

Oliver Wight has a 40 year track record of delivering business improvement to some of the world’s best-known organisations. With a team of professionals offering a wealth of experience, Oliver Wight is the largest consultancy of its type, with offices throughout Europe, South Africa, North and South America, and the Asia Pacific region. We believe that sustainable business improvement can’t be delivered by external consultants but only by our clients’ own people, so unlike other consultancy firms, we transfer our knowledge to them, helping deliver performance levels and financial results that last.

Integrated Business Planning
At the leading edge of management thinking and practice, our Integrated Business Planning (IBP) model lies at the heart of our clients’ journey to outstanding business performance. Oliver Wight are the originators of sales and operations planning (S&OP) and IBP can most simply be described as advanced S&OP. However, unlike S&OP, IBP brings a truly strategic perspective, integrating diverse processes - in the extended supply chain, product and customer portfolios, customer demand and strategic planning - into one seamless management process.

Supply Chain Optimisation
In an uncertain business climate, volatile demand and unpredictability can expose weaknesses in supply chain performance. Supply Chain Optimisation helps companies improve sub-standard systems and processes, delivering a significant return to the bottom line.

Meeting the Class A Standard
The Oliver Wight Class A Checklist is the longest standing and most successful business assessment tool. The latest, Sixth Edition, raises the bar, and sets ever more demanding standards for companies on their journey to business excellence and the Oliver Wight Class A standard.
Yolanda Muser
P: +61 (0)3 9596 5830


Oliver Wight, Oliver Wight Asia Pacific, Demand Planning, Forecasting, BlueScope Steel, BlueScope, Steel, Australia, New Zealand, Smart Conference, Supply Chain, May 2011, May, 2011, Presentation, Presenting, Business improvement, Business excellence, IBP



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