Sunday, April 24th, 2011
From novices about to compete in their first ever event, to seasoned campaigners looking to discuss training methods, diet and the latest trends in equipment, TriathlonOz - which was created by the developers of successful Four-Wheel-Drive website - is free to view, as is registering to use the Forum and interactive site features.

For those looking for a bit more, there is a member’s only section where, for less than the cost of a good pair of running socks, members can create profile pages, get access to the latest GPS route mapping data and receive discounts on a wide range of equipment and supplies from the TriathlonOz online shop.

David Martin, the site’s web-developer, keen triathlete and Managing Director of I.T. Beyond Pty Ltd. (owner of TriathlonOz and ExplorOz) said the creation of the new website was in response to what many perceived to be a gap in the market for a ‘one-stop-shop’ for the everyday athlete.

“There are lots of very interesting triathlon websites and tools out there, but nothing puts all that together with the community tools and interactive features that had proven successful on, so we applied similar concepts that we used for ExplorOz and TriathlonOz was the result,” said Mr Martin.

“More and more people are entering the sport as novices, generally for fitness, but as the training and racing takes on a more serious and competitive nature, we recognise that people tend to need a place to share their experiences, get Australian specific information, and learn from other athletes.... until now, there has been no such service,” he added.

Features of the Website
When designing the website, market research found that the triathlon community was desperately in need of a single independent website that could not only provide information on upcoming events and articles on training methods, but also a place whereby athletes could share information with each other, buy products online and create personalised profile pages.

With this in mind the team at TriathlonOz included the following features in the new site:
• An Australia-wide event calendar that is fully interactive and already features over 350 triathlons or multisport events for 2011. The site also features a way for clubs to enter any upcoming events into the system;
• An Australia-wide club listing – featuring all clubs listed with Triathlon Australia;
• A comprehensive online shop with products ranging from sports nutrition, training references, guide books, and DVDs, to the best quality brands of outdoor equipment for Adventure Race and multisport enthusiasts.
• A Classifieds section whereby athletes can sell unwanted equipment – free text ads are available, or display ads can be purchased.
• Full site access is available, including registration to interact, totally free.
• For a more enhanced service, people can opt to upgrade their registration to Member status for a fee of $50 (12 month membership). This provides tools for publishing blogs & training routes, and entitles 5% discount on all orders in the shop, plus free postage for orders over $125.

History of Triathlon in Australia
This year Australian’s are the reigning world champions in Triathlons most well-known Ironman distance event in both female and male Ironman, and in previous years Australian’s have been world champions at Ironman 70.3 distance, and Olympic Distance.

With an estimated annual membership base of over 10,000 and an unofficial participation in events of almost 160,000 annually, it’s no surprise that Australia is the world leader.
With these numbers growing rapidly year-on-year the development of TriathlonOz will be one of the most important new initiatives to ensure the sports ongoing success and growth in Australia.

Contact Profile


TriathlonOz is owned and published by Perth-based I.T. Beyond Pty Ltd - a well established company with over 25 years experience in the I.T. industry. Although TriathlonOz has only recently been launched, I.T. Beyond has expertise in building and maintaining successful websites after the creation of in 2000 as a wholly-online business entity and community sharing concept website for 4WD & RV enthusiasts.

The desire for I.T. Beyond to create TriathlonOz in 2011 evolved from the passion of the company’s owners, David and Michelle Martin, who are active triathletes and multisport competitors. David Martin has qualified to race in this year’s 2011 World Ironman 70.3 Triathlon to be held in Las Vegas in September, and recently achieved 2nd place in the UCI World Cycling Tour (UWCT) Time Trial - a qualifying event for the World Championships.
Michelle Martin
P: (08) 9403 3737





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