Thursday, April 14th, 2011
Sydney, Australia – LinkedIn, the world’s largest professional network with more than 100 million members globally, has surpassed two million members in Australia.

LinkedIn set up its direct presence by establishing an office in Sydney in January 2010 and has recently opened an additional office in Melbourne. The company has also grown its local team to 20 staff working across sales, marketing and recruitment solutions.

“Given that we focus solely on the professional audience, this is a significant milestone for us,” said Cliff Rosenberg, Managing Director for LinkedIn in Australia and New Zealand. “Our growth has been driven by Australian professionals using LinkedIn to network, build their online brand, gain insights from the community and find new career or business opportunities.”

“Since we established local operations, we have seen strong demand and response for our recruitment and marketing solutions services. We have also had success in establishing local relationships with Optus and Vodafone Hutchison Australia to offer our members free access to LinkedIn on their mobile to drive further usage,” he added.

Listed below are some interesting statistics about LinkedIn’s membership in Australia:
• Fastest growing industry sectors in Australia are Think Tanks, Higher Education and Hospital & Healthcare
• Most common last name of professionals are Smith, Jones, Brown and Lee
• There are 45.8 million connections between members
• 485 professionals list ‘winemaker’ as their job description
• 18 of the ASX-listed companies are using LinkedIn’s hiring solutions
• 1,276 professionals listed ‘guru’ in their profile
• 12,108 professionals listed ‘social media’ in their title description
• 10.7% of members in Australia are small business owners

LinkedIn globally is growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second.

Contact Profile


LinkedIn operates the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories. The LinkedIn website launched in 2003 and currently counts executives from all Fortune 500 companies as members. The company is privately-held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions. LinkedIn is headquartered in Mountain View, California.
Amanda Koh
P: +61 (02) 92913318
M: +61 (0) 424 429 336


LinkedIn, Australia, Social Media, Marketing



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