Saturday, April 2nd, 2011
One of the hottest toys out there is the Razor Rip Rider 360.

Razor has been known for being one of the most innovative companies in the business and have already sold over 20 million of their scooters. Their newest and hottest Razor continues their cutting edge tradition by creating a throw back to the 70's trike, the Razor Rip Rider 360. This Razor features a large front wheel that is solid rubber (can't go flat) and two rear wheels that glide (hence the name 360). It is built for ages 5+ and features a rigid steel frame that can handle up to 160 lbs.

As far as toys go, recruited eleven children ages 6-13 to test summer toys and reported, "Most of the kids named the Razor RipRider 360ยบ Caster Trike as their favorite." Kids love that this Razor is super fast, while also having the agility to "drift", spin, and change direction deftly. It's unique design and abilities have won it numerous awards including Parent's magazine's "Best Toys" award, Disney Family Fun magazine's "Top Ten Toy Award", Creative Child Magazine's "Preferred Choice Award", and many others.

A few years ago, the new Razor product was launched in Australia to disappointing results. By July of last year, it returned to stock and the new toys couldn't even stay in stock by the end of November. Needless to say, it ended among the top five selling toys last Christmas season.

It wasn't long ago that the original Razor scooter were the must-have toys, and this new Razor is no different. As far as children are concerned, these kind of toys embody everything that a child daydreams about: freedom and fun. Because of its ability to emulate larger motor-driven vehicles, the Rip Rider 360 is one of those toys that excites children but doesn't frighten parents. Razor does recommend helmet use at all times.

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