Thursday, March 31st, 2011
Hold onto your spoons ice cream fans, we’ve got some exciting news! Those signature chunks and swirls loved by people the world over will be scooped up for free when the i-cone-ic Ben & Jerry’s tradition of Free Cone Day hits Sydney, Melbourne and the Gold Coast on Tuesday 12th April 2011.

Free Cone Day is an annual Ben & Jerry’s tradition celebrated around the world, and this year it’s not just one but four locations across the nation! Loyal fans and ice cream lovers are invited to come down to the Scoop Shops as they open their doors to dish up euphoric flavours of your choice, on us! What’s not to love? It’s a sweet dream come true!

What: Ben & Jerry’s Free Cone Day - Free ice cream!
When: Tuesday 12 April 2011

Sydney: Ben & Jerry’s Scoop Shop, 25-27 South Steyne, Manly (1-8pm)
Hoyts Broadway Shopping Centre, Corner Greek and Bay Street (5-9pm)

Melbourne: Chadstone Hoyts Scoop Shop, Chadstone Shopping Centre,?
1341 Dandenong Road, Chadstone (5-9pm)

Gold Coast: Movie World Gold Coast Scoop Shop, Pacific Motorway, Oxenford, QLD

Giving away free ice cream is not something new for Ben & Jerry’s. After years of selling their homemade flavour concoctions, they wanted a nice way to thank customers and the community for their loyalty and so Free Cone Day event was born! An instant success, (well, how could it go wrong?) it’s now embraced by ice cream fans each year, all over the world - from Atlanta to Amsterdam, and of course, here in Australia!

Johnny Hammond, Ben & Jerry’s Brand Champion says: "Free Cone Day has become an international phenomenon. Knowing how popular the annual event is across the globe, we anticipate a lot of excitement in the scoop shops on the day and challenge all ice cream fanatics to come along to our scoop shop and try all 18 of our Aussie flavourites.â€

So if Phish Food floats your boat, if you go bananas for Chunky Monkey, or if Cherry Garcia rocks your world, then come on down to our scoop shops on the 12th of April and get your favourite Ben & Jerry’s cone-coction, for free! Delve into for more information on this legendairy event!

The Ben & Jerry's story:
Back in 1966, in a school gym class, Ben Cohen and Jerry Greenfield found they hated running but loved food. Years later in 1978, armed with a $5 correspondence course in ice cream making, they opened their first scoop shop in a dilapidated gas station in Burlington, Vermont.

The duo soon became popular in the local community for the finest all natural ice cream. Ben had no sense of taste so he relied on what he called ‘mouth feel’, so big chunks of chocolate, fruit and nut became their signature. While they disagreed at times over the chunk size, they did agree that they wanted to enjoy themselves – as Jerry put it ‘If it’s not fun, why do it?

In the early days the boys were pretty bad at bookkeeping. After two months they closed the store and hung a sign that said ‘we’re closed to figure out whether we’re making any money’. And they weren’t. But they learned a lot and by 1979, began wholesaling pints of ice cream out of Ben’s VW campervan. The rest, as they say, is history.

Ben & Jerry’s values:
Ben & Jerry's aims to make the best possible ice cream, in the nicest possible way. Using business as a tool for social and environmental change is just as important as sourcing the finest ingredients to make ice cream. So wherever possible, Ben & Jerry's sources ingredients from producers and suppliers who share similar values, such as only using cage free eggs to produce all our delicious flavours in Australia.

Flavours available at the Ben & Jerry’s scoop shops in Manly Sydney, Hoyts Broadway Sydney and Hoyts Chadstone Melbourne:
1. Chocolate Chip Cookie Dough: Vanilla Ice Cream with Chunks of Chocolate Chip Cookie Dough
2. Chocolate Fudge Brownie: Chocolate Ice Cream with Fudge Brownies
3. Chunky Monkey: Banana Ice Cream with Fudge Chunks and Walnuts
4. Strawberry Cheesecake: Strawberry Cheesecake Ice Cream with Strawberries & Thick Cookie Swirl
5. Vanilla: Smooth Vanilla Ice Cream
6. Phish Food: Chocolate Ice Cream with Gooey Marshmallow, Caramel Swirls & Chocolatey Fish
7. Cherry Garcia: Cherry Ice Cream with Cherries and Dark Chocolatey Chunks
8. Coffee Coffee BuzzBuzzBuzz: Coffee Ice Cream with Espresso Bean Chocolatey Chunks
9. New York Super Fudge Chunk: Chocolate Ice Cream with White & Dark Fudge Chunks, Pecans, Walnuts & Fudge Covered Almonds
10. Triple Caramel Chunk: Caramel Ice Cream with a Swirl of Caramel & Chocolatey Covered Caramel Chunks
11. Sweet Cream & Cookies: Sweet Cream Ice Cream with Whole & Broken Chocolate Sandwich Cookies
12. Mint Chocolate Chunk: Mint Ice Cream with Chocolatey Chunks
13. Chocolate Therapy: Chocolate Ice Cream with Chocolate Cookies & Swirls of Chocolate Pudding Ice Cream
14. Strawberry: Strawberry Ice cream
15. Lemonade Stand Sorbet: Light and Zesty Lemon Sorbet
16. Berry Berry Extraordinary: Swirls of Blueberry Fruit Sorbet & Raspberry Fruit Sorbet
17. Chocolate Peanut Butter Swirl: Milk Chocolate Ice Cream with a Thick Peanut Butter Swirl
18. Chocowlate Chip: Vanilla ice cream with chocolatey cows

A selection of flavours is also available in 458ml pint tubs (RRP $11.95) and 100ml shorties (RRP $3.95) in select delis around Sydney, Melbourne and Brisbane.


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