Tuesday, March 29th, 2011
LEGO toys are rated among the most popular toys of all time. The LEGO company was founded in 1932 and has been producing children's toys for nearly 80 years. This family company originated in Denmark as the brainchild of Danish carpenter Ole Kirk Kristiansen. The LEGO group is now one of the largest manufacturers of toys in the world.

LEGO toys are a fun way to help children build motor skills and develop problem-solving abilities. It was Kristiansen’s vision to create toys that combined playing with learning. The name LEGO is a combination of two Danish words, “play” and “well”, and the company's mission statement is to “inspire and develop the builders of tomorrow."

In addition to free form building blocks, which employ children’s imaginations, LEGO toys also allow kids of all ages to create scenes from their favorite movies, television shows and books. One of the most exciting additions to the LEGO product line comes from one of the best-selling book and movie franchises ever, Harry Potter.

With the Harry Potter theme park opening in 2011, and Harry Potter and The Deathly Hallows: Part 2 also releasing in 2011, the popularity of Harry Potter endures. LEGO hopes to have another hit on its hands with its latest addition to the LEGO Harry Potter family, the intricately detailed Diagon Alley™. Diagon Alley™ joins six other Harry Potter LEGO sets, which include Hogwarts Castle™, Hagrid’s Hut™ and Quidditch Match™.

The impressive building set Diagon Alley™ includes 2,025 pieces and introduces new Harry Potter LEGO characters Mr. Ollivander and Fred and George Weasley. These characters join familiar figurines Harry Potter, Hermione Granger and Ron Weasley who all come equipped with magical wands. There are three enchanting buildings in this set. They are: Ollivander's, Borgin and Burke's, and Gringott's Bank.

Ollivander’s wand shop is a beautiful collection of detailed pieces, including a front desk that explodes in the event someone's spell misses the mark. Borgin and Burke's includes a scary skeleton figurine and glow-in-the-dark pieces. Gringott's Bank is a striking two-story building with sidewalls that open like wings and also fold back, making it appear narrower.

All LEGO toys are marked with the appropriate age group. Diagon Alley™ is recommended for ages 14 and up and should retail for $199.99.

With the popularity of Harry Potter not waning any time soon, look for LEGO to add more exciting toys to the Harry Potter collection!

File Library

Contact Profile


P: 02 4786 0582
W: www.playdex.com.au


LEGO, Toys



More Formats

View QR Code