Tuesday, March 22nd, 2011

Sydney, 22 March 2011: A new nationwide survey has found that over one in two parents[i] believe their children want to be more active than they currently are – a finding that excitingly contradicts the stereotype that Aussie kids would rather sit behind a computer than get physical.

But while this is great news for Aussie parents, the Tetra Pak survey also uncovered that finding the time to get kids active is a challenge, with more than one in three parents (35 percent) admitting they could play a more active role in the health and exercise choices of their child if they didn’t work as much. Parents also cited a lack of time too for their child to commit to joining a sporting club/scheduled training as the key obstacle that stops them from being more active (45 percent).

Sporting personality, football legend and Tetra Pak Kids ambassador Wendell Sailor is encouraged by these results and the simple ways he believes parents can incorporate exercise into busy lives and households.

“Exercise doesn’t have to be formal or scheduled; it can be a great family activity no matter where you live or the hours parents work.”

“The best way to get kids active every day is to find easy and interactive games, activities or exercises they can participate in at home that don’t take up a lot of time or resource. Exercises like hopping, star jumps and skipping can be worked into child-friendly games, and are accessible and practical solutions that can be done daily at home,” stated Sailor.

The Tetra Pak survey also found that many Aussie parents are also struggling to take charge of their children’s lunchboxes, with over one in three respondents (38 percent) admitting they don’t pack their children’s lunch every day.

Respondents[ii] named lack of time (43 percent) as the main reason for not packing a daily lunch, followed by wanting to allow children to occasionally have treats from the school canteen (27 percent) and not knowing what to pack everyday (26 percent).

Darren Simpson, celebrity chef and Tetra Pak Kids ambassador believes there is a misconception that healthy lunchbox items are more time consuming and difficult to prepare, and will not be a hit with kids.

“Healthy food doesn’t have to be fussy or time consuming. With the wide range of lunch-box options and recipes now available, parents no longer have to revert to the canteen in order to please their kids,” said Simpson.

“Things like rice paper rolls and quesadillas are great child-friendly options that will ensure your kids come home from school with an empty lunchbox, not an empty stomach.”

Tetra Pak Kids is providing a series of free community events across Sydney in April. Wendell Sailor and Darren Simpson will be at the events to teach kids and adults alike about accessible and practical exercise and nutrition solutions.

Information about the events, as well as simple exercise and nutrition tips for healthy Aussie families are available at tetrapakkids.com.au


A full overview of stats is also available. For more information, state-by-state breakdown of the statistics, or to arrange an interview with Wendell or Darren please contact:
Kate Dudman or Holly Stewart from Edelman on behalf of Tetra Pak. Contact information can be found below.

[i] Pure Profile survey commissioned by Tetra Pak, February 2011, 1020 respondents.

[ii] Respondents who admitted to packing their children's lunch two-three times per week or less.

Contact Profile

Tetra Pak

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak Oceania is available at www.tetrapak.com.au
Holly Stewart
P: 02 9291 3340
M: 0422 227 151
W: www.edelman.com.au/

Kate Dudman

P: 02 9291 3339
M: 0404 046 883
W: www.edelman.com.au/


kids, exercise, health, children, school lunches, overweight, tetra pak, tetra pak kids, nutrition



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