Tuesday, March 15th, 2011
SYDNEY: The wisdom of many of the world’s leading thinkers on broadband applications and services is featured in a new book that uncovers the impact these services will have on business, society and individuals.

Thought leaders including Vint Cerf, Seth Godin and Hugh Bradlow are among the hundred speakers featured in the new book, A Faster Future, which paints a comprehensive picture of the possible changes that greater use of broadband will bring to how we will communicate, work, socialise and spend our leisure time.

Australian authors Brad Howarth and Janelle Ledwidge spent 18 months researching the future evolution of broadband services.

“Broadband networks are a key topic of debate in Australia and around the world today, but little time has been given to discussing what these faster and more widespread networks can be used for, or the impact they will have on business and society,” says co-author Brad Howarth.

“When the Australian National Broadband Network was announced, many people asked what we would use this kind of high speed network for. We’ve set out to provide some answers to that question.”

Co-author Janelle Ledwidge says A Faster Future is designed to get people thinking about the future impact of online services – both the challenges that many businesses will face, and the opportunities that will be created.

“Internet technology has already had a significant impact on the way we live and work,” Ledwidge says. “We thought it was important for people to start considering today the further changes that are coming as we move to an era of faster and more ubiquitous broadband, so they can be prepared for those changes.”

A Faster Future is based on extensive research and interviews with more than 100 of the world’s thought leaders, business executives, researchers and entrepreneurs, including:

  • Vint Cerf – Father of the Internet and Chief Internet Evangelist at Google
  • Seth Godin – bestselling author and marketing guru
  • Marc Benioff – Founder and Chief Executive Officer of Salesforce.com
  • Håkan Eriksson – Chief Technology Officer of Ericsson
  • Hugh Bradlow – Chief Technology Officer at Telstra

While much of the discussion of future broadband networks has focused on their possible download and upload speeds, A Faster Future looks more deeply to investigate the changes that occur as broadband networks become more widespread and are used by a greater proportion of the population. It explores possibilities for both fixed?line and wireless broadband and the way that these two technologies complement each other.

A Faster Future covers a broad range of topics and highlights developments that will impact the way that we work and conduct business. It pays special attention to the impact of faster and more ubiquitous broadband on specific sectors including entertainment, government, education, healthcare and utilities.

“While much of the attention has been focused on the speed of broadband networks, many of the most important changes come about as networks become faster and more reliable, and as more and more citizens sign on to online services,” Howarth says. “People’s behaviour and usage of broadband services also change when access is ‘always on’, and we know that we can use services from anywhere, at any time.

“As one of our speakers says, being human now has a data component.”

Also, with Australia facing an impending IT skills crisis, A Faster Future paints a clear picture for students of the vast range of opportunities and possibilities that a career in the ICT industry can deliver.

A Faster Future has been written to be accessible to a broad range of readers, and will appeal even to a novice Internet user.

It is initially available through the website www.afasterfuture.com, and will be available through other channels soon after.

A Faster Future has an RRP of $33.00 including GST.

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Contact Profile

A Faster Future - the authors

Brad Howarth is a freelance journalist, author and speaker with 16 years’ experience covering the technology and marketing industries. Brad has held the positions of information technology editor and marketing editor for BRW and is the author of Innovation and Emerging Markets, a study of the path to commercialisation for Australian technology start?ups.

Janelle Ledwidge is a professional coach, communications practitioner and digital media industry specialist. For the past 14 years Janelle has worked with many of Australia’s leading digital media and ICT companies, assisting with business development and international trade facilitation, and with overall development of the Australian digital media industry.
Brad Howarth & Janelle Ledwidge
P: 02 9380 8362
M: 0403 391 131
W: www.afasterfuture.com


faster future, brad howarth, janelle ledwidge, AIMIA, broadband speeds, australian broadbanc



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