Thursday, March 10th, 2011
The online spending habits of Australian boating enthusiasts may come as a surprise to many marine businesses. In a recent survey of over 500 boats, 75% confirmed they had purchased items online in the last 12 months.

The survey also revealed that the majority of respondents are willing to spend over $200 in one transaction and that most prefer to pay via PayPal.

With the Australian boating industry worth a total of $7.8 billion annually, these findings have broad implications for the way marine businesses transact. Local marine business can no longer rely on location convenience as the main driver of sales.

"The most interesting aspect of the survey", says owner Luke Moulton, "is that 75% of our customers are males over the age of 40. The results of the survey suggest to me that the older demographic are comfortable purchasing online."

Deal of the day style websites such as Groupon and Catch of the Day, are growing brand recognition in the minds and wallets of consumers. And the marine industry is not immune.

Recently founded is another website taking advantage of the trend in deal of the day style online shopping, providing fishing and boating enthusiasts with weekly offer.

With the Australian dollar buoyant, e-tailers can afford to import moderately small volumes from wholesalers in China then retail online to consumers in Australia. Low overheads and the convenience of door to door delivery means that online retailers are starting to take significant chunks out of traditional retailers' bottom line.

Contact Profile helps boating enthusiasts find the best price on boats and outboard motors. With 1000's of boats and outboards listed on their website, visitors can request a quote from their nearest dealer.
Luke Moulton
P: (03) 9016 3211


boats, outboards, marine, boating, marine industry



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