Tuesday, March 8th, 2011
With celebrity bumps being in the news more than ever, pregnant women around the world want to look just as stylish. Unfortunately, not everyone has a celebrity budget to spend on maternity clothes. Luckily, mums-to-be can now purchase maternity clothes online at sale prices all year round at http://www.maternitysale.com.au. The website sells the Eve of Eden Maternity range – maternity clothing focused on style. This means that beautiful maternity wear is now affordable for all mums, celebrity or not. So yummy mummies won’t have to spend a year's worth of nappies on a maternity wardrobe!

Fashion forward maternity wear
The simple but fabulous idea behind Eve of Eden Maternity is to use current fashion trends and adapt them to a pregnant woman’s voluptuous shape. Current fashion trends such as empire line dresses, maxi dresses, T-shirt dresses and leggings are all part of the maternity wear collection. The maternity dresses are so stylish that non-pregnant women could wear them and look like they’ve stepped off the catwalk.

Maternity sale has everything a pregnant mum needs: from beautiful maternity dresses to stylish skinny jeans. There are maternity clothes to suit all occasions - work, beach, weddings, parties or other special occasions. There are even maternity yoga pants and maternity swimwear so mums can stay fit and healthy in style during their pregnancy.

Quality and comfort
The Eve of Eden maternity brand uses quality fabrics to keep mum and bump in comfort. Using natural mums-to-be to stay as cool as possible. This certainly helps since they feel the heat more than usual in warmer weather. Some of the styles such as the black maternity wrap dress are made from bamboo – an eco-friendly material which drapes beautifully.

All of the maternity pants and skirts feature a super comfortable underbelly band or adjustable waistline to allow the bump to easily expand. Mums-to-be can buy in confidence as all the styles have been given a test drive by pregnant women to check the fit and comfort of each piece of clothing.

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Maternity Sale

Maternitysale.com.au and Eve of Eden Maternity clothing has been launched by Tania Tan, previously an advertising art director. Unable to find stylish, affordable maternity clothes for work during her second pregnancy, she sourced a manufacturer and set up her own maternity brand and online shop. The aim being that all mums-to-be can now afford to treat themselves with a new wardrobe while they’re pregnant.

The company is putting in place measures to be as green as possible. The owners' personal philosophy is to leave this planet in as beautiful a condition for their children and future generations as it is for us. The office has solar panels so they generate pretty much all the electricity we use. They offset any business flights they take plus all the carbon generated by our air or sea freight. The plastic bags they use for our clothing and postage are recyclable. In the future they will introduce more clothing made from bamboo which is a more eco-friendly fabric due to its fast-growing properties and unrequired use of pesticides.
Ms Tania Tan
P: +61 2 9460 1001
W: www.maternitysale.com.au


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