Friday, March 4th, 2011
A new magazine focused on content marketing by the Content Marketing Institute is now available in Australia. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

Content marketing is an emerging discipline of creating and distributing relevant content to the right audience at the right time—with the objective of driving profitable customer action. It focuses on creating educational and engaging content that is geared towards consumer needs, and it requires marketing professionals to start thinking like publishers.

“This new magazine is evidence of the move from traditional outbound marketing techniques to content-based strategies. I’m very encouraged the Content Marketing Institute has identified Australia as one of the leading centres for creative ideas around content,” says Sarah Mitchell, editor of the Australian edition of Chief Content Officer.

The magazine showcases content marketers who are stand-outs in the field, focusing on the marketing strategies, process, technologies and tools professionals use to become sophisticated publishers.

“The content revolution is taking off and marketers are beginning to think like publishers,” said Joe Pulizzi, Founder of the Content Marketing Institute and co-author of Get Content Get Customers. “While sophisticated marketers are beginning to embrace this idea, there is a lot of confusion on how to best execute these strategies.”

Subscription Information
Chief Content Officer is free to qualified marketing professionals for a limited time. Marketers can read the inaugural issue of CCO and subscribe here.

Sponsors of the premiere issue include: Ascend Integrated Media, Awareness Networks,, Enveritas Group, Foster Printing Service, King Content, Nxtbook Media, Optiem, Outbrain, PR Newswire, and Wiley (Content Rules). Sponsorship inquiries? Email cco [at]

Contact Profile

Content Marketing Institute

Content Marketing Institute is the leading content marketing resource on the planet. The CMI group includes the Junta42 content agency matching tool, Chief Content Officer Magazine and Content Marketing World, the premiere international content marketing event.
Sarah Mitchell
P: (08) 9336 2439
M: 0410024405


content marketing, digital magazine, marketing, inbound marketing, marketer, content marketing institute



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