Thursday, March 3rd, 2011
“If you want to stand out, don't be different, be outstanding.” ~ Meredith West

Making your business stand out from the others in your industry can be difficult when there’s many competing brands, however effective marketing and design can make the difference between your message cutting through or getting lost in the mix.

Boutique Gold Coast graphic design studio Sass Design specialises in branding, from creating attention-grabbing materials to build a business’ brand, to completely overhauling an existing brand identity that doesn’t quite fit anymore.

Sass Design Creative Director Danielle Butler said everything the studio created was done with the aim of giving businesses an edge in their industry, providing them with the key products to promote their business professionally and competitively in the marketplace.

“We know outstanding design really makes people stop and take notice of a brand, so this is what we work towards for our clients,” Ms Butler explained.

“Effective and professional marketing items designed specifically for your company should form the foundation of every business’ branding efforts because an image that is eye-catching and has been well thought out will be working and reminding people of the brand or business constantly,” she added.

Branding is only one aspect of the thriving design studio’s evolution over the past five years. Sass Design also works in all areas of business marketing to ensure continuity and quality products, such as print items and web design, and specialises in creating complete creative solutions by merging modern concepts and new ideas with a business’ existing image.

Started in 2005, the business has grown to now employ four staff who create vibrant graphic solutions for Australian businesses from their new offices in Varsity Lakes, Queensland.

“I started the business with just a handful of clients, and grew the company to where it is today. I would like to keep growing and am excited about what lies ahead,” Ms Butler said.

“We love dreaming up ideas for striking business images and creating something unique and professional as a strong foundation for our client’s brands.”

Sass Design has recently launched a range of personalised stationery items from its online store Sass Shop and is looking to expand to sell a wide range of promotional items in the coming months.

To see examples of Sass Design’s work or for more information about the business and to sign up for their free online newsletter with design and marketing tips to help your business visit You can also follow updates and design tips on Facebook and Twitter.

Sass Design: Taking care of creative business.

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Sass Design

• Sass Design was launched in 2005 by Danielle Butler, who has 10 years design experience
• Sass Design takes care of creative business
• 128 Varsity Parade, Varsity Lakes QLD 4227

Johanna Baker-Dowdell, Strawberry Communications
P: 0423 969 661
M: 0423 969 661


Sass Design, Danielle Butler, graphic design, Gold Coast



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