Friday, February 25th, 2011
Leading Australian fashion brand sass & bide revealed its 2011 autumn/winter collection ‘Boogie & The Historymaker’ at London Fashion Week on Friday 18 February. The co-creators Sarah-Jane Clarke and Heidi Middleton arrived together in a black Range Rover Vogue.

As ambassadors for Range Rover Australia, Sarah-Jane Clarke and Heidi Middleton arranged for several key guests to arrive in the signature Range Rover Vogue 4WD, including international model Poppy Delvigne and Julia Restoin-Roitfeld, a key fashion identity and daughter of recently retired Vogue (Paris) editor Carine Roitfeld. Leading UK fashion magazine Stylist interviewed the pair in their Range Rover on the way to the show.

Sarah-Jane Clarke and Heidi Middleton commenced their partnership with Range Rover in May 2010 and are key Australian ambassadors in the global ‘City Shapers’ campaign for Range Rover’s new urban compact SUV model, Range Rover Evoque. With busy lives and young families, Heidi and Sarah-Jane chose to partner with Range Rover, a car which reflects their alignment of style, luxury and performance. “I love my Rangieâ€, says Heidi Middleton, whose initial conversations with a member of the Range Rover team gave rise to the partnership.

And it’s perhaps no accident that they chose a British car, as the girls feel as much at home in London as they do in Sydney. The sass & bide brand was born in 1999 out of a stall in London’s Portobello markets selling customised pieces and Sarah-Jane and Heidi have expressed their desire to open a London boutique in the near future.

For further information about Range Rover “City Shapers†Heidi Middleton and Sarah-Jane’s Range Rover, go to

For further information about Range Rover, please contact:

James Scrimshaw
Public Affairs Department
Land Rover Australia
Phone: +61 2 9020 1773
Email: [email protected]

Contact Profile

Land Rover Australia

Land Rover Australia manufactures authentic 4x4 vehicles, including luxury cars, which represent true 'breadth of capability' across the entire model range. Defender, Freelander 2, Discovery 4, Range Rover Sport and Range Rover Vogue each define the world's 4WD and off-road vehicle sectors. The new SUV, the Evoque, will wow the compact SUV sector.
Land Rover Australia
P: 1800 625 642


compact suv, luxury suv, range rover evoque, range rover vogue, sass & bide, sarah-jane clarke, heidi middleton



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