Wednesday, March 15th, 2006

Visitors flocking to Adelaide for the Fringe 2006 are the first in the world to use a new mobile phone event planner with dynamic maps to find their way around the city.
Kukan Studios miniNAV(TM) mobile phone event finder is offered free of charge, with simple download instructions available at Adelaides brand new airport and various venues round the city, as well as on the web.
Once loaded, all the visitor needs to do is type in a key word such as comedy or artists name to find the associated event.
They can also scroll through event listings, then navigate their way to the venue using the pannable map on their phone screen.
Nearly 500 shows are on the program for Adelaide Fringe 2006, attracting an audience of nearly 800,000 to both ticketed shows and free events.
The majority of attendees are residents of Adelaide and surrounding areas, and 17 percent are from interstate, intrastate and overseas.
Imagine being a first time visitor to Adelaide, Fringe CEO Gail Carnes said. You arrive at the airport, you have hundreds of events to choose from, then you have to work out how to get there.
Of course, miniNAV will be useful for locals too, not everyone is familiar with the whole city area.
Che Metcalfe, managing director of Kukan Studio, said that miniNAV integrates maps with real-time information.
What most people have in their pocket is a mobile phone, its the ideal map and event guide in one, he said. This is a fantastic reference for us, with the Adelaide Fringe being known all over the world.
miniNAV is provided to users free of charge, courtesy of support from the Department of Trade and Economic Development, South Australian Tourism Commission, Adelaide City Council, The Fringe Festival, mNet and Adelaide Airport Limited.
DTED Chief Executive (CEO) Ray Garrand said that miniNAV not only provided a sought-after service, it also demonstrates the innovative culture that makes Adelaide such an attractive city to call home - a brilliant blend.
The States major stakeholders in tourism have come together to make this a truly South Australian offering, he said.
General Manager Marketing at the South Australian Tourism Commission, Ms Trudy McGowan, says the Fringe is an important event in attracting visitors to South Australia.
This technology is another example of South Australia being at the cutting edge of innovation and it is a fantastic way to promote the Fringe and the State to a wide audience, Ms McGowan said.
Horden Wiltshire, CEO of m.Net, said, Kukan Studio has developed an enviable reputation as a pioneer in the development of exciting new mobile services. m.Net has worked closely with the company over many years and is very pleased to be working with Kukan again to enable the MiniNav event finder service across the carrier networks.
And one last word from the Right Honourable Lord Mayor of Adelaide Mr Michael Harbison: We are happy to do all we can to help the Fringe and Kukan put Adelaide on the map!
Visit the miniNAV booth next to the baggage collection area at the airport, or visit the booth in front of the main FringeTIX box office, located at 5 Fringe Alley (off Vaughan Place next to the Exeter Hotel on Rundle Street) to download the application to your mobile phone at no cost. miniNAV is available on the majority of coloured screen handsets. A miniNAV team will be available for information and to demonstrate how it works.
miniNAV can also be downloaded free from, where instructions are available.
For those who want to start using miniNAV immediately, it can be downloaded and installed simply by sending an SMS message with the word `fringe to 1999 1119; this will incur a one-off charge of 50 cents, which will appear on the customers mobile phone bill.

Contact Profile

Loretta Cavallaro, Business Development Manager

P: 0882310175
M: 0423642215

Gail Carnes, CEO

P: 0881002012
M: 0422582531


Kukan Studio mobilises Adelaide Fringe with miniNAV


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