Tuesday, February 22nd, 2011
Imagine making a booking as you pass the hairdressing salon at midnight…or picking up a bargain whilst lunching in the cafeteria and then telling your friends all about it on Facebook.

As the shopping debate rages in Australia with traditional large retailers losing sales revenue to online shopping sites, a new solution is emerging that would enable retailers to open their “doors” 24/7.

Australian (Adelaide based) online marketing company WallCann and UK based IBUL-Media have formed an alliance to develop the first of its kind Social Commerce Platform to deliver online shopping anywhere, anytime.

Whilst people enjoy the value of shopping online they also enjoy the flexibility and experience of shopping and making purchasing decisions away from home.

Soon retailers will be able to grow demand for their product, make sales and analyse their marketing efforts by providing information and access to mobile shoppers – at Shopping Centres, Caravan Parks, Uni Campuses, in hospitals and retirement villages.

Tony Davidson, CEO of IBUL-Media says, “a recent report from IT company Cisco found that people want new ways to shop which more fully integrate the online and offline experiences. This is what we will be able to do working with WallCann and developing the Social Commerce Platform.”

This alliance aims to take the rapidly emerging concept of Social Commerce to a whole new level. Clive Wallace, WallCann’s MD said, “With our WallCann System we have had great success with people shopping from home and now we want to extend their experience to out-of-home shopping. The alliance with IBUL-Media’s Branded Content Digital Signage enables us to facilitate Mobile Online Shopping.”

Retailers and suppliers in general will be able to promote their products and services and finalise sales at any time of the day. They will also be able to promote and sell old stock and planned products without taking up costly floor space.

IBUL-Media’s Branded Content Digital Signage (Screen Advertising) will link consumers directly to the WallCann shopping network, customer services, secure payment gateway and delivery system. The system is also ideally suited to not-for-profit organizations, social clubs and community groups. The IBUL-Media In-house TV screens can be used in conjunction with sales of sponsors products and services associated with a variety of fundraising opportunities.

IBUL-Media is currently establishing offices in Adelaide to work closely with WallCann on the delivery of the Social Commerce Platform to the initial sites in South Australia.

“This will also give WallCann and IBUL-Media a platform to seek and develop further opportunities in the US, UK and Chinese markets later this year”, said Wallace.

Enova Digital’s Rick Carter who brought the companies together and is now planning the rollout of the Platform said, “By combining IBUL-Media and Wallcann, we are able to offer a unique opportunity to retailers. And with eBay coming out and saying Australia is one of their fastest growing regions, more Australians are shopping online. It is definitely where the future of the shopping experience is heading.”

Contact Profile

IBUL-Media & WallCann

IBUL-Media delivers simple signage solutions combined with Social Media and Mobile Technology to allow a business to educate, entertain and engage with potential customers in their preferred time and location. With its I-Connect and I-Engage platform applications, IBUL Media provides a number of features that deliver smart signage to venues it links to including Digital Branded Content, Online Shopping, Music, Mobile and Web.
Rick Carter
P: 0412813870
M: 0412813870
W: www.wallcann.com.au/about/wallcann-ibul-media


WallCann provides a total Social Commerce solution for your products and services to assist and make your business more productive. From sourcing products and services and building brands online through to demand generation, sales processing, inventory control and logistics management, the WallCann system is all backed by real time ROI Analytics that analyse the source of each sale.


online shopping, social commerce, new technology, digital media, screen advertising



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