Saturday, February 19th, 2011
e-channel Search has been awarded a Patent as a result of its research and development into new search engine PPC software, Dynamic Creative™. The award winning software works by taking a direct XML feed from a client website to produce live, dynamic ads that match inventory levels.

The Australian Patent was granted after e-channel Search CEO and founder Frank Grasso invested more than 10 years of research and development into Dynamic Creative™ before successfully deploying it within a number of Australia’s largest companies, including Flight Centre, one of Australia’s largest on-line search spenders.

After e-channel's recent success in the US at the travel innovation conference PhoCusWright (visit to see the presentation), e-channel gained trials with two of America’s premier travel organisations. This follows e-channel’s vigorous entry into the US market, targeting airlines, hotel chains and online travel agencies, after immense success in Australia and Asia.

Due to Dynamic Creative’s™ ability to create highly targeted and relevant ads, it drives the most relevant and targeted customers to click on websites, providing better conversions, and taking searchers straight to the appropriate landing page.

If a searcher requests ‘flights to London’, Dynamic Creative™ generates a live ad, providing a price corresponding with the airline's current inventory levels, eg, ‘$999 flights’. It also displays an expiry date within the ad, eg, ‘Offer ends November 30’. As the searcher clicks on the ad, it takes them straight to the landing page of the offer. When November 30 rolls around, the ad will delete itself, or if the airline sells out of flights at the $999 price, the ad would be automatically deleted.

The intuitive software works successfully with any product category, subcategory or item on a website, allowing search advertisers to perform very sophisticated mass marketing campaigns in search engines.

Contact Profile

e-channel Search

e-channel Search is a performance media agency specialising in Search Engine Marketing for online consumer goods and services in Asia Pacific, the US and Europe. Dynamic Creative is a leading edge technology, automating the million of different keywords consumers are searching on to create dynamic ads. e-channel services some of Australia’s leading brands and has won multiple awards for its proprietary software.

Frank Grasso
P: +61 882241700
M: +61414697071


PPC, Dynamic Creative, PhoCusWright, Flight Centre, e-channel Search, Frank Grasso



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