Thursday, February 3rd, 2011

School communications group MGM Wireless Ltd (ASX:MWR) has announced that its EN Early Notification anti-truancy service has been approved by the New Zealand Ministry of Education for implementation across the schools system.

The go-ahead follows an extensive testing process of the school texts solution, opening the door to installation in an initial 53 schools.

The EN service will be used to build IT capability in a drive to improve student attendance and engagement. It is part of a far-reaching program of 12 initiatives which were announced by the New Zealand Minister of Education in February 2010.

EN allows schools to send text messages to groups of parents and caregivers to quickly inform them of unexplained absences. It also provides a return path to the school's attendance register to update the reasons for a student’s absence, which results in streamlined office work flow as well as improved attendance.

According to the New Zealand Ministry website, “Schools using EN are very positive about the benefits and once introduced into the community parents and caregivers are also quick to appreciate it.”

EN is used in conjunction with the Electronic Attendance Register module of each school's Student Management System, making it easy to implement.

MGM Wireless Executive Chairman Mark Fortunatow said the announcement of the New Zealand rollout comes at a time when MGM Wireless is growing its customer base in Australia.

“With the start of the school year, Principals and schools leaders are looking at innovative technology to improve attendance and communication with parents,” Mr Fortunatow said.

“During the recent natural disasters in Queensland and Victoria, schools have turned to MGM Wireless to offer SMS communication solutions and we will be implementing emergency text communications free of charge to affected schools.

“The continued success of the New Zealand Government initiative shows the importance of mobile messaging technology to instantly contact parents whenever their children’s safety or welfare is at risk.

“In today’s world there really is absolutely no reason why every parent can’t be instantly notified if their child has not arrived to school without any valid explanation. The MGM Wireless solutions provide an excellent outcome for student safety, while providing schools with an efficient, cost saving service and parents with peace of mind.”

Please note that Principals and Schools Leaders are available for interviews or quotes.

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MGM Wireless Ltd and Messageyou, LLC

MGM Wireless Ltd is a South Australian (Adelaide) based socially responsible public company with a market capitalisation of A$1.7 m listed on the Australian Securities Exchange (ASX code: MWR. The company trades as Messageyou, LLC in the United States, based in Silicon Valley, Sunnyvale, California.

MGM Wireless is recognized in Australia and internationally as a pioneer of technology-enabled school communications with a proven capacity to design, develop and successfully commercialise innovative world class technology products in Australia and internationally.

The company’s patented SMS School communication solutions empower schools to effectively communicate to parents and caregivers using SMS text messaging to improve student attendance, welfare, safety and parent engagement. Measurable benefits for schools include reduced operating costs, increased productivity and improved parent and community engagement which ultimately improve student learning and social outcomes.

Schools in Australia, New Zealand and the United States use Messageyou software in their day to day operations.

* Address:
Mark Fortunatow, CEO, MGM Wireless Ltd (ASX:MWR)
P: +61 8 8431 2300
M: +61 421 328 984


truancy, anti truancy system, school refusal, school sms, school texts, school emergencies, emergency texts, queensland floods, emergency warnings, text service



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