Wednesday, February 2nd, 2011
An Australia-wide survey of mothers battling to lose baby weight has found that only 11 percent of mums succeed.

The first of its kind, the Lose Baby Weight survey found that:

* Over 89% of mums who had tried to lose their baby weight had not been successful.
* Over 72% of mums put on over 15 kilograms during their pregnancy and of those 35% had over 25 kilograms to lose.
* Over 78% of mums surveyed said the hardest part of losing the baby weight was tiredness and lack of motivation.
* Over 63% had tried more than 3 times to lose their baby weight.
* Over 57% breastfed their baby for more than 3 months.

(Survey conducted in December 2010 with 152 respondents)

Rhian Allen, the founder of Lose Baby Weight and the researcher, says that the results demonstrate that losing baby weight is a lot harder than losing weight before having children.

"Celebrity mums like Elle McPherson and Angelina Jolie seem to snap back into shape, but most mums have a variety of different pressures on them," Allen says.

Pressures include sleep deprivation, exhaustion, lack of family support, physical injury from the birth and a brand new set of priorities.

"The weight loss approach for mums needs to be different from the approach with women without babies," Allen adds.

"We can't all have nannies, cooks and personal trainers helping us through the day."

In light of the research results, Lose Baby Weight has created specific baby weight loss programs that address all of the above findings to ensure that mums have as much support, ammunition and motivation as possible to lose their weight through safe, healthy and effective methods.

Says Allen: "We are a company run by and created by mums and we understand the pressures mums go through. Our plans give them the support they need to succeed."

Since October 2010, Allen says that the mums on the Lose Baby Weight plans have collectively lost over 750 kilograms.

The Lose Baby Weight website also has a number of testimonials from mums who have taken the plan and succeeded in losing their baby weight against the odds.

For more information, visit the website, email [email protected] or call Rhian Allen on (02) 8094 8775.

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Rhian Allen

P: (02) 8094 8775


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