Thursday, January 27th, 2011
World’s largest professional network shares tips to help professionals get promoted in 2011

Sydney, Australia —January 27, 2011 — LinkedIn, the world's largest professional network with more than 90 million members worldwide, today released data in regards to the best months of the year to get a promotion. If you’re a valued employee, this may be the year to start angling for a raise. Aon Hewitt's 2010/ 2011 Salary Increase Report has found that only 2.1% of organisations intend to implement salary freezes in 2011, with salary budgets expected to increase on average by 4.2%.

According to LinkedIn’s data, the top three months for professionals in Australia to get promoted within their company are:
1. January
2. July
3. June

In Australia, LinkedIn also found that professionals who listed either accounting or law practice as their industry on LinkedIn saw a significant spike in promotions in July, more so than other industries.

Globally the top months for professionals to get promoted are:
1. January
2. July
3. September

LinkedIn’s data revealed that the promotions cycle for professionals is changing. While in the 1990s January was traditionally the top month for getting ahead by a long way, it’s slowly losing its hold. Younger professionals born in the 1980s – Generation Y - are more likely to get promoted throughout the year.

“LinkedIn was launched in 2003, but our data allows us to identify professional trends that span decades,” said DJ Patil, LinkedIn's chief scientist. "By shedding light on professional patterns, we hope to help our members achieve their career goals by using LinkedIn in the most effective and productive way possible.”

“The LinkedIn research shows that most Australian professionals get their promotions in January or around the end of financial year” said Sally-Anne Blanshard, Career Coach and workplace expert. “This is the time they should be looking at investing in developing their brand online and networking. Getting active on LinkedIn by participating in professional conversations to showcase their expertise and seeking recommendations from customers to highlight their achievements are ways in which they can make their bosses take notice of them”.

Here is how professionals can leverage LinkedIn to land a promotion:

Shine the Spotlight on New Skills
Impress your manager by learning new skills that go above and beyond your current role. Make sure your LinkedIn Profile is complete and includes all the skills you’ve acquired. Expanding your horizons while working full time is a commendable endeavor that’s worth calling attention to. If your company offers an education reimbursement program, take advantage of it. If you have industry certifications or went back to school for a higher degree, mention them in your profile and during your review.

Get Connections in High Places

LinkedIn Advanced People Search lets you search by title so you can find professionals that have the position you want to be promoted to. Reaching out to mentors and peers is one way to prep for that 2011 promotion. After the promotion, a strong relationship with a peer will give you a friendly ear you can rely on for advice if things get tough.

Toot Your Horn

Remind your manager of your accomplishments. Even if they were monumental, he or she may have forgotten about them. Document milestones in your career by requesting quality recommendations on LinkedIn. If a customer sends you an email thanking you for the amazing event you put together for them in record time, gently suggest that they provide you with a recommendation (if they feel comfortable doing so) and also forward the email to your manager so they’re aware of the praise you’re receiving.

To learn more about LinkedIn’s best months of the year to get promoted data, visit our blog

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LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories. The LinkedIn website launched in 2003 and currently counts executives from all Fortune 500 companies as members. The company is privately-held and has a diversified business model with revenues coming from user subscriptions, advertising sales and hiring solutions. LinkedIn is headquartered in Mountain View, California.
Shiva Kumer - Edelman
P: 61 (2) 9291 3387

Tara Commerford - LinkedIn

P: 0402 669 316


LinkedIn, promotion, careers



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