Saturday, January 22nd, 2011

Magenta Technology, leading provider of dynamic real time scheduling solutions for flagship players of the transportation industry, announced that its board of directors has named Richard Puddephatt as its new CEO.
Richard joined Magenta in July 2003. Prior to his current responsibilities Richard Puddephatt successfully ran Magenta’s operations in the UK and Europe as Chief Operating Officer, ensuring the highest standards in software delivery and implementation.
Jean-Michel Petit, Director of Investments at Eurovestech plc. and major shareholder of Magenta stated: “Richard is s uniquely positioned to help accelerate Magenta’s strategy. He has a strong track record of driving technological innovation, building customer relationships and developing world-class teams. In his previous position as COO he created a firm foundation for the company’s growth and a strong highly skilled team, introducing the highest standards of software quality, delivering service to the clients and winning new and repeat business.
Richard stated: “Since joining Magenta I have worked hard with the Magenta management and development team to achieve the highest possible standards of customer service. During the last 5 years we have built a strong portfolio of loyal clients, whom we continue to work with to improve efficiencies within their business’s , I look forward to working with existing and new customers to bring a new and exciting era in the world of transport scheduling.”
About Magenta
Founded in 1999, Magenta Technology is a leading provider of dynamic real time software scheduling solutions for flagship players of the transportation industry enabling them to do more business with the same resources at a lower operational cost. We provide our customers with competitive advantage and higher margins while enabling them to manage the complexities of an increasingly unpredictable world.
Magenta delivers a combination of complex highly customized dynamic real time scheduling solutions built to specific business requirements of our customers, and easily implemented off-the-shelf products for 3PL and 4PL logistics providers sold on the Software as a Service model.

Magenta is a UK-based, privately-held company, which is exclusively focused on the creation of efficient dynamic scheduling solutions. With 100 staff based in the UK and Russia, over 100 man-years of development have been spent on establishing world leadership in this niche. Magenta forms part of the Eurovestech (EVT) portfolio of companies (

For more information about Magenta Technology please go to


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Dynamic real time scheduling, logistic sostware solutions



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