Friday, January 14th, 2011
More than one hundred of South Australia’s wineries are set to make history by taking part in South Australia’s first state wine festival - Cellar Door Wine Festival - Adelaide, proudly driven by BEA Motors and SMART, taking place 25-27 February 2011 at the Adelaide Convention Centre. The festival will kick off the state’s internationally renowned ‘Mad March’ arts festival line-up.

The three-day event will bring cellar doors from all across the state to converge in the city for the first time. Tickets are now on sale via Ticketek for visitors to secure their Passport to come and sample the very best wine, food and regional wine experiences from all the regions, including: the Adelaide Hills, Barossa Valley, Clare Valley, Coonawarra, Eden Valley, Langhorne Creek, McLaren Vale, Padthaway and the Riverland.

The Cellar Door Wine Festival¬ – Adelaide is an initiative of the Adelaide Convention Centre who has enlisted the expertise of media personality and food and wine enthusiast, Olivia Stratton.

“South Australia is renowned for producing some of the best wine and food in the world so it makes sense to hold a state wine festival. Adelaide is also front and centre on the world stage during February each year so it provides an ideal platform to showcase some of our true gems to not only local consumers but also interstate and overseas visitors,” Project Manager, Olivia Stratton, says.

Master Classes will also be available to suit visitors of all ‘tastes’ and levels of wine education, from the introductory ‘Understanding Wine’ and fun ‘Wine and Chocolate Matching’, to the launch of Australia’s first ever consumer A+ Australian Wine Master Classes, which will showcase speakers from Australia’s wine royalty such as wine writer Max Allen, international wine marketing guru Paul Henry and News Limited’s food and wine editor Tony Love.

Over the three days visitors will be able to walk through the themed wine and food trails, replicating each of SA’s featured wine regions complete with internationally renowned wineries to local hero award winning legends. Visitors will also get to experience a taste of each region and enjoy tasting platters, barbeque plates and gourmet desserts at the Regional Farmer’s Market.

“The unique Passport concept and theming of the event will offer visitors the opportunity to meet iconic wine identities, pair their favourite wines with delicious regional produce, and really experience the best of SA and all our state’s regions,” Olivia says.

Wine varietals from across the state will also be grouped in a special tasting area called A+ Australian Wine SA Varietal View so visitors can sample and compare their varietal of choice from various regions.

The festival offers something for everyone including the kids at the free Kids Corner with lots of fun activities such as face painting and a colouring in competition to win the Haigh’s Giant Chocolate Frog.

General Admission is $20 and includes: a FREE Riedel wine glass (RRP $20), FREE $5 token of wine, Passport entry ticket to the festival, unlimited wine tastings, regional produce sampling, Fringe performances, and incredible show specials to help you top up your home cellar!

Or, upgrade to first class all the way with VIP Entry at $45 to get your VIP Goodie Bag valued at $100! Kids enter free when accompanied by an adult. Please Note: Proof of age ID card required for alcohol purchases and consumption.

The 2011 Festival Naming Rights Sponsor is BEA Motors and Smart with a key highlight of the festival being to win a white Smart Car, which has been decorated for the festival in a purple berry-like wrap complete with a giant green glossy leaf. Visitors secure a chance to win by simply purchasing a ticket to the festival or can DOUBLE YOUR CHANCE TO WIN the Smart Car Berry by pre-purchasing tickets at Ticketek or via

The 2011 Cellar Door Wine Festival - Adelaide proudly driven by BEA Motors and SMART will be held from Friday 25-Sunday 27 February 2011 at the Adelaide Convention Centre on North Terrace, Adelaide, South Australia.

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Adelaide Convention Centre

'Green' Commitment
The Adelaide Convention Centre is a leader in the nation with its commitment to sustainability and was the first centre in Australia to achieve Green Globe Silver Certification. Combining Gold Service with Green Attitude, Adelaide Convention Centre does everything in its power to make the centre, events, and even delegates, as eco-conscious as possible. It ensures the venue operates in the most environmentally responsible ways and offers a series of Sustainable Meeting events packages, as well as a number of carbon emission offset options for the organisers and delegates of functions large and small.

The multi award winning Adelaide Convention Centre enjoys a global reputation for excellence and is consistently ranked among the world's top convention centres – Winner AIPC International Innovation Award for Excellence in Convention Centre Management, Winner Qantas Australian Tourism Award for Meetings and Business Tourism and Winner Meetings & Events Australia Awards for Best Venue Without Accommodation and Corporate Social Responsibility are just four of the recent accolades. This reputation is the result of superior product and world-class facilities, constant maintenance of exceptional standards and the efforts of dedicated staff ensure the superb conduct of every event held at the Centre.
Please see Adelaide Convention Centre’s website for more information:
Julia Loughlin
P: (08) 8114 6166
M: 0422 281 915

Olivia Stratton

Specialising in food and wine for more than 10 years, Olivia has a life-long passion for food, wine and travel that has taken her on a global journey of discovery. Olivia’s expertise span across PR, marketing, event management and media including being the Sauchin Ambassador for Australian Food, Wine and Tourism in China and TV Presenter for various lifestyle shows including Channel 9’s Getaway and Bon Voyage in Asia, a popular travel show televised in 25 countries.

In her free time Olivia really enjoys cooking for friends or reviewing new restaurants and with a Masters Degree in Gastronomy and a Diploma in Le Cordon Bleu cooking amongst her bevy of international qualifications she really knows her stuff.
For the past two years Olivia has been based in Adelaide presenting on Channel 7’s lifestyle series Discover and Adelaide Now for News Limited’s top rating web TV series The O List – getting the inside scoop with her fresh and upfront interviewing style at all the top festivals, VIP events and parties. Olivia’s roles also include being a judge for Le Cordon Bleu, guest writer for Cosmo magazine’s 2010 Little Black Book for SA’s top food and wine experiences as well as Social Editor for the Sunday Mail, featuring around 15 events in her popular two double-page spread The O List with a readership of more than 700,000 people each week.


wine, food, festival, events, Adelaide Convention Centre, Olivia Stratton, cellar door,



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