Friday, January 14th, 2011
MEDIA RELEASE 14 January 2011 – In an effort to educate customers on the nutritional and health benefits of fresh Mexican food, Mad Mex launched an online and mobile Nutritional Calculator in December 2010.

Since its launch, and its mobile site have attracted more than 10,000 unique visitors, with the nutritional calculator being utilised over 3,000 times.

Via an interactive screen, users can obtain full nutritional information for their meal according to item, fillings, salsa and extras and users can share the calculator via Twitter and Facebook with a simple click. The Mad Mex Nutritional Calculator can be found at

Mad Mex has a strong presence in social media with more than 1,700 “Like” fans on Facebook and 680 followers on Twitter. Social media played a significant role in sharing information about the launch of the calculator, particularly for the mobile site where 74.4% of hits were unique visitors.

Mad Mex Fresh Mexican Grill offers delicious, fresh and healthy Mexican food at reasonable prices in a fast casual format. The Baja Mexican-inspired menu is based upon a simple philosophy of using only the highest-quality, most authentic ingredients to maximize the quality of its food. During the month of January, Mad Mex is running a “New Year’s Naked Resolution” promotion, offering $2 off it’s range of Naked Burritos the entire month.

Mad Mex’s food is trans-fat free, exclusively using rice bran oil in its food preparation. Mad Mex never uses freezers, microwaves or mince and imports a variety of chillies, seasonings, spices and ingredients direct from Mexico – insisting upon only real Mexican ingredients to create authentic Mexican flavours. Slow roasted Barbacoa beef and carnitas pork, freshly grilled chipolte chicken and carne asada steak or black beans make up the foundations of Mad Mex’s dishes, and from there diners can individualize food to their liking with fresh salsas, guacamole, chiffon lettuce, jalapenos, rice, sour cream and cheese.

With its state-of-the-art open plan kitchen and dining areas accented by original artwork, a Corona-bottle chandelier and communal indoor and outdoor tables, Mad Max set a new standard in the fast-casual dining marketplace offering customers a vibrant dining experience.

Mad Mex has nine locations across NSW, VIC and QLD. For a full list, visit and click on “Locations.”

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Mad Mex Fresh Mexican Grill

The first Mad Mex store opened in November 2007 in Crown Street, Sydney to long lines of eager customers. Since opening Mad Mex has seen sales increase every quarter. Now Mad Mex has stores in Melbourne, Brisbane and Sydney. Our vision for the business and brand is to grow Mad Mex nationally and to share our unique Mexican food with hungry Mexican fans everywhere. By remaining true to our founding principles: Fresh and Healthy, Fast and Delicious, Authentic and Exciting, we are achieving our goal of creating Australia’s best respected Mexican brand.
Todd Phillips
P: +61 (0) 410 992 480
M: +61 (0) 410 992 480


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