RnRMarketResearch.com announces a new report “Over-the-top communications services: Emerging monetization paths.” added to its database.
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“Over-the-top communications services: Emerging monetization paths” offers an analysis of the state of the OTT communications market, the market drivers, and a number of company initiatives that highlight how market players are moving toward monetization. We highlight a number of monetization strategies and case studies employed by the world's largest OTT communications players. We also look at how carriers are impacted by OTT communications providers and how they can partner with key players to drive revenue. We conclude with recommendations for OTT companies and carriers. Complete Report Available at http://www.rnrmarketresearch.com/over-the-top-communications-services-emerging-monetization-paths-market-report.html .
Pyramid Research provides hands-on solutions to the intricate demands for clients in the global telecommunications, media and technology industries. The research reports as available on RnRMarketResearch.com present analysis which are uniquely focused on the identification and assessment of growth opportunities within the telecoms value chain, by market, sector, technology, and business model. The analysis is further supported by the bottom-up methodology of market forecasts for more than 100 countries.
Request for sample at http://www.rnrmarketresearch.com/contacts/request-sample?rname=522287 . Avail 25% Discount on Purchase of Global Site License. This offer is valid from 7th June 2016 to 1st July 2016.
Pyramid Research along with RnRMarketResearch.com’s expertise spans across the entire telco provider value chain. The in-depth proficiency in everything from access networks and technologies, to connected devices, digital content and applications, analytics, infrastructure and enterprise/IT trends make the research reports a must-have for the market players and key decision makers.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation. The strategy of most, if not all, OTT messaging providers is to gain scale first and then monetize. All communications OTT apps with global aspirations are in a race to become the biggest platform in order to attract developers, which in turn should add more value to an offering. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. LINE Messenger and WeChat are the few OTT communications players to demonstrate revenue. They can serve as blueprints for other players. Messaging apps have significantly eroded carriers' revenue from previous cash generators such as SMS services. The threat to carriers is increasing with the migration of voice calls from carriers to VoIP providers such as Skype and WhatsApp. WhatsApp and Facebook Messenger represent the most disruptive OTT communications players in the market. Monetization could be highly disruptive. A number of partnership opportunities are emerging as carriers are growing convinced that they can generate revenue from OTT communications. The challenge lies in business tie-ups and infrastructure capabilities. Assess revenue models for OTT communications services and learn what works and what doesn't. Learn effective strategies for minimizing the adverse impact of OTT communications services on mobile carrier business, Examine the business case for OTT/carrier partnerships. The report includes six case studies: Facebook Messenger, Line, Viber, WeChat, Snapchat and WhatsApp. Each case study offers detailed analysis of the trajectory and approach taken by OTT service providers for generating revenues along with the progress made in recent years.
Another such report is the OTT Services: Collaborative Regulation Can Promote Internet Neutrality The explosive growth of over-the-top (OTT) services has disrupted the telecommunications market by boosting competition and by creating a phenomenal traffic load on the transport pipes of ISPs. Network providers are using traffic differentiation to manage the increased volume and distribute the cost of additional capacity, which has raised equal-access concerns among online content and service providers and consumers. As many governments around the world strive to address the issue, regulators are grappling with how to maintain Internet equality without discouraging sector growth.
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