Wednesday, June 22nd, 2016

There is a growing trend in the soft drinks market towards "natural" beverages, away from hyper sweet refreshment, and towards more tailored products, both in terms of functionality and occasion. Using most up-to-date proprietary research, this report analyses six nascent trends that have the potential to revolutionize the soft drinks market, and align with the changing consumer mind-set.

Key Findings

  • The convergence of the movement towards herbal infusions and the wider savory cocktail trend is pushing savory flavor varietals onto the market.
  • With an overarching negative view on the soft drinks industry, players are working to integrate more healthful and natural solutions into their portfolios.
  • The dangers of micronutrient deficiencies (e.g. low iron, iodine, zinc, vitamin A, etc.) are heightened before, during, and after pregnancy. This combined with the convenience and inherent hydrating benefits of the beverage format creates a compelling point of investment.
  • With a convergence of market interests driving several nuanced trends, there is room for significant investment to push these six trends into the mainstream soft drinks market.

Browse detailed TOC, Tables, Figures, and Charts in Six Innovation Opportunities in Soft Drinks: Routes for innovation in mainstream carbonates, flavored water, nutraceutical and fruit drinks, and concentrates at-


Six Innovation Opportunities in Soft Drinks outlines six opportunities for soft drinks manufacturers to invest in, exploring innovation in flavor, functionality, and consumption occasion.

Your key questions answered:

  • How do I play my part in revitalizing the global soft drinks market?
  • What are the opportunities for a beverage producer, and which consumer segments can I target?
  • Reasons To Buy
  • Use insightful analysis to translate organic, consumer-driven trends into successful soft drinks launches.
  • Compare the different drivers of individual and converging soft drinks trends to better understand the consumer mind-set.
  • See first-movers in each of these nascent opportunities, and learn from key innovations.

Get 15% discount on Single User License of? 'Six Innovation Opportunities in Soft Drinks' at

(Offer valid till 1st July 2016)

Report Details

No of Pages – 23

Single User PDF License – $1495

Corporate License – $4485

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Market Reports World is the credible source for gaining the market research reports which will supplement your business with a boost of intelligence. We are among the leading report resellers in the business domain committed towards providing you astute data on market dynamics. A research concocted after assessing current market trends, competition, technological and economic developments is offered to the buyers in the reports we resell. Market Reports World aspire to bestow exhaustive market overview and segmentation which is of a great tactical value for the participants who wish to expedite their growth rate and gain a stronghold in the industry.

Ameya Pingaley
P: +1-408 520 9750


Soft Drinks,soft drink industry,mainstream carbonates, flavored water, fruit drinks




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