Thursday, December 16th, 2010
World Web Network, the partner of Sydney-based Catch Media Group (CMG), has been acquired by US-based online ad firm, Undertone.

The acquisition unites two organisations known for providing advertisers with premium reach on quality sites. Both companies also offer publishers the unique opportunity to monetize on a local and global scale. For CMG, the acquisition means continued leadership of the Australian market in international brand advertising, but it also means a new ability to leverage Undertone’s portfolio of premium US sites.

In 2011 CMG will also take to market Undertone’s unique targeting opportunities, innovative high impact display and video formats for both worldwide and Australian IP’s.

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