Monday, June 20th, 2016 adds “Middle East & Africa E cigarettes Market By Products, Battery Mode, Composition, Region and Vendors Forecasts and Trends (2015- 2020)”new report to its research database.

The Middle East and Africa E cigarettes Market was valued at $0.148 billion in 2014 and is projected to reach $0.301 billion by the end of 2020, at a compound annual growth rate of 12.53% over the six year forecasted period. Over the recent year, E-cigarettes has led to serious threats to the traditional tobacco industry, which is struggling to battle smoking bans, rising taxes, increased health awareness and an overall decline in smokers in the region.

E-Cigarettes or Electronic Nicotine Delivery System (ENDS) are tobacco free products which are being increasingly used by people to substitute for smoking or for recreational use. They are actually vaporizers that do not burn tobacco but heat up a liquid. The E-cigarettes are smoke free and even tobacco free but they do have liquid nicotine. The liquid inside the E-cigarettes contain liquid nicotine, flavoring agents, propylene glycol and some other additives. 

The amount of nicotine varies in different types of E-cigarettes with some having as much as a regular cigarette and again, there are some which have no nicotine. There is a battery which powers the device and whenever the user inhales and then the liquid is heated and is vaporized.  

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Factors like Battery voltage and circuitry differences can cause variability in the E-cigarettes ability to heat up the solution and convert it to aerosol. This will affect the delivery of nicotine and other constituents to the user. Other factors such as depth of inhalation, length of puffs and frequency of use will affect the nicotine absorption by the user. 

Middle East and Africa (MEA) accounts for almost 7% of the total cigarette market in the world. This huge percentage of smokers is being targeted by the E-cigarette companies to target and expand their operations. There are some of the countries in the MEA where E-cigarettes are banned but, that is not deterring the big players in E-cigarettes to invest in this region. Such cigarettes has significantly gained popularity as an alternative to conventional tobacco-filled cigarettes owing to strict regulations and ban on public smoking.

Increasing health concerns among this consumer base and the entry of big enterprises in this particular domain are going to change the market dynamics for the E-cigarettes market in the coming years. The other factors contributing to the growth of this market are the ease of use and multiple benefits associated with the E-cigarette market over regular/traditional tobacco products. However, lack of the definite industry policies, definitive government agreements and product-related market restrictions are some of the factors hindering the growth of the MEA market.

The market for MEA E-cigarettes has been broadly segmented by products (completely disposable models, rechargeable but disposable cartomizers, personal vaporizers and others) and battery mode (automatic e-cigarettes and manual e-cigarettes).   

In 2014, completely disposable models held the largest share in the MEA E-cigarettes market, followed by rechargeable but disposable cartomizers and personal vaporizers owing to existence of a large base of consumers who are health conscious and are in the initial stages of switching from regular cigarettes to electronic cigarettes.

The market has also been geographically segmented into different countries as South Africa, Saudi Arabia, UAE and Others.

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Recently, major companies have started investing in such market so there are more options for the users to try. They are also cheaper compared to traditional cigarettes. Some of the companies mentioned in the report are Lorillard, Philip Morris International, Vapor Corp, ITC, Altria Group, Reynolds American Inc., China National Tobacco Corporation, Bull Smoke and mCig, Inc.

Key Deliverables in the Study

  • Market analysis for the Middle East and Africa E-cigarettes market, with country specific assessments and competition analysis on a country scales
  • Market definition along with the identification of key drivers and restraints
  • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a country scale
  • Extensively researched competitive landscape section with profiles of major companies along with their market shares
  • Identification and analysis of the macro and micro factors that affect the Middle East and Africa E-cigarettes market on a country scales
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
  • Insights on the major countries in which this industry is blooming and to also identify the regions that are still untapped

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