Tuesday, December 7th, 2010
The All New KIA Cerato Hatch opens an exciting new era for the high-profile car maker, a focus on style, quality and safety that cried out for an innovative website promotion to showcase these features. Thus the Get More Value was born.

Built around the “value for money” proposition at the heart of this exciting new car, www.getmorevalue.com.au offers daily click-through deals from a range of partner vendors on goods and services organized by KIA Value Hunters to represent the elements of looks, power, technology and safety found on and in the Cerato Hatch.

With European styling, a muscular 2.4L engine, rugged suspension and a lavish array of extras at no additional cost, the All New KIA Cerato Hatchback is the rolling epitome of a smart choice in stylish, responsible transportation. And getmorevalue.com.au is an equally smart choice in quality online savings.

Value, Value and More Value
At getmorevalue.au.com, there’s a red stripe running along the top of the main window. Each day, a new Value Item is added. Click and save: it’s just that easy. To date, the roster of quality vendors working in partnership with KIA to pass savings on to the consumer has grown to include The Laptop Factory, digiDIRECT, Readyrooms.com and Baby Village. Other prominent participants in this one-of-a-kind program include Logitech, Dell, Adrenalin, Hampers Only, Barbecues Galore and Fitness First.

Last week’s Value Items are emblematic of the deals to be found. On Tuesday, Hampers Only unveiled a deal exclusive to KIA Motors customers: a free bottle of Chandon NV Rosé or McWilliams Hanwood Port with an array of available Christmas gift hampers and baskets.

On Wednesday, visitors to Ticketek received a free $50 Ticketek voucher by spending $50 or more on a Ticketek transaction. Barbie lovers rejoiced Thursday when Barbecues Galore began giving everyone who purchased the $499 Patiomaster HD 4 burner BBQ a bonus three-piece outdoor setting valued at $149.

Friday saw the return of ReadyRooms.com and their bonus value deals across Australia and New Zealand, value packages that include free breakfast and more plus new international bonus night offers. And today’s offer comes courtesy of Dell, who for just an additional dollar will give a pair of speakers to those purchasing any Dell monitor over $150.

Of course, some of these deals have expiry dates and many are limited to available stock, so click through now to getmorevalue.com.au for the full array of Value Items assembled to trumpet the release of the All New KIA Cerato Hatch.

KIA Cares about the Community
KIA works hard to make value cars, and they labor with equal diligence to be good corporate citizens. To that end, this six-week-long promotion will climax with an exciting charity event: on December 10, eBay will host a 24-hour online charity auction in which 29 additional Value Items will be up for bid. To grab more details, visit getmorevalue.com.au, sign up for the alert and check back daily as the items are revealed.

All proceeds from this online charity auction will be donated directly to the Victor Chang Cardiac Research Institute (VCCRI). The VCCRI is a biomedical research facility committed to excellence in research into heart disease and cardiovascular biology, cardiovascular research training and the facilitation of rapid application of research discoveries to patient care. They’re based in Sydney, and named for the pioneering cardiothoracic surgeon and humanitarian.

The KIA Quality Commitment
The latest in an eye-catching line of quality cars that has kept KIA in the lead for quality in the global automotive industry for more than four decades, the All New KIA Cerato Hatch represents a commitment to value for money found in the style, safety and innovation found in this and all the new cars available now at the nearest KIA showroom.


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Victor Aloi

P: 61 2 9994 4251
W: www.kia.com.au


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