Saturday, December 4th, 2010
Sydney, 4th December 2010 … Software distributor Software Alliance Group has signed a new channel development agreement with business management software developer Sage Pastel.

The culmination of more than a year of negotiations between the two companies, the new agreement allows Software Alliance Group to take full advantage of new markets that have emerged since Australia recovered from the GFC-related economic slowdown.

Software Alliance Group has a distribution association with Sage Pastel dating back to 1988 and constantly ranks within the top four of Sage Pastel’s world-wide distributors.

This latest agreement ushers in a new era for Sage Pastel in Australia with the development of a new channel program that will enable Software Alliance Group to aggressively recruit new resellers and expand the channel. “Our new channel program will provide a huge business opportunity for both our new and our existing resellers”, said John North, Chief Executive Officer of Software Alliance Group. “We are now able to leverage the massive global brand of Sage which is one of the world’s largest providers of accounting software solutions. Importantly, we offer excellent margins, full access to a impressive range of in-house products and an easy and affordable monthly reseller fee structure.”

Sage Pastel’s range of products accommodates all sizes of business and all types of needs from micro businesses with the My Business software system through to the full Enterprise Resource Planning solution, Sage Pastel Evolution. “When it comes to quality of software system our resellers simply won’t be able to find anything better on the market”, said Mr North.

"Sage Pastel has a long and highly valued association with its distributor Software Alliance Group”, said Daryl Blundell, Sales Director of Sage Pastel. "We are very pleased, via this new channel agreement, to enter a new phase with Software Alliance Group and are confident that the agreement will bring enormous benefits to that company's resellers and customers as well as lay the groundwork for the expansion of Software Alliance Group's channel."

Contact Profile

Software Alliance Group (“The Best Choice For Business Software”)

Software Alliance Group (“The Best Choice For Business Software”) is the result of the July 2005 merger of Pastel Software Distribution Australia Pty Ltd and Sage Distribution Australia Pty Ltd. By bringing together the resources of the two merged companies Software Alliance Group offers the industry’s most comprehensive and diverse range of business management software products while drawing on 22 years of combined software distribution experience.

Software Alliance Group is an Authorised Australian Channel Development Partner for Sage Pastel’s extensive range of accounting, payroll and related small-to-medium business software products including Sage Pastel Partner, Sage Pastel Evolution, Sage Line 50 and Sage Pastel Xpress. Software. For more information visit
Phone: 02 8436 6000
Email: [email protected]
Patrick McAuliffe
P: 61 2 9437 1677
M: 0412 412 003

Evolve Systems Distribution

Evolve Systems Distribution has over 20 years distribution experience and is a distribution company focused on delivering Cloud Based solutions to Australian and New Zealand Resellers. Products include Evolve AnyWhere, Evolve Remote Backup, Evolve Sync for E-Commerce, Evolvepay, Easyprojects, TrakStar HR Review Software, AspDotNetStoreFront E-commerce as well as Evolve Hosting and Web Designs. Evolve Systems Distribution gives their end users the ability to operate their business from anywhere at anytime.

For more information 

John North
P: 02 8436 6000


Sage Pastel Software Alliance Group Sage PLC



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