Thursday, December 2nd, 2010
Many trend lists and prediction blogs emerge each year and whilst the Social[Media]Butterflies dont wish to provide "just yet another list", the observations provided within Charlie's personal blog could be reflected upon at any given time.

Charlie presents them by saying "the trends aren’t in any particular order however I have a couple of favourites that I personally feel passionate about."

Social[Media]Butterflies present the list to consider, contemplate and comment. We hope you have a happy and safe christmas. Here they are:

Content. All social media services have content streams. Be them news feeds, streams, walls or even notifications. As businesses have excitedly grasped this wonderful marketing and PR opportunity for their business they have slowly started to turn the recipient off. Charlie predicts that a companies use of this stream had better be more focused on building the relationship than just providing another advertising stream otherwise customers (AND FRIENDS) will flee…

Customer Service. To help drive effective content that is read is to ensure your customer service is up to scratch. This is what we refer to when we say social networking. It’s all about the relationship. Charlie predicts that if the relationship isn’t built, the customers will flee…

Community. People are gathering round. People are voicing opinions. People are instigating change. Now, why?Previously people didn’t have a mechanism for this to happen. Now they have. Charlie predicts its time to listen and encourage or the customer will flee…

Critism. No one likes critism however as the community voices rise, so will this. What we need to do is encourage constructive comments and feedback. Charlie predicts people will make mistakes but will learn and grow from the experience. During this phase it would be best not to take anything too seriously – and focus on the chuckle, concern or comment in a factual sense. hmmmm or….

Champion. All communities need leaders. In our council areas we have Councillors. In Parliament we have Ministers. Charlie predicts that online we will have Champions. People who others look to for direction and behaviour. These will be well known to an individual – not social media experts. And they wont flee, they will follow…

Corporate. Charlie predicts they will remain risk adverse with only the bare minimum of activity happening on social networking services such as LinkedIn. The flee has already happened and the follow isn’t ready yet…

Chuckle. Charlie predicts your wit will be needed to remain fun or people, friends, community and corporates will all flee… in droves.

Charlie's original blog is here:

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Inspirations to help people, experiment, have fun, demonstrate and also raise awareness about Social Media in South Australia. The S[M]B members are a collective of expertise from areas such as corporate, business, government, recruitment/employment, youth, home, sales, legal, technology, marketing and public relations. Each are unique, individual, talented and socially networked.

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and social bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

Aside from general commentary in topical areas, the group can also provide:

•Expert Advice, Research and Commentary – Strategic & Tactical Plans
•Legal Advice
•Recruitment Advice
•Tools & Resources

As the Media and Communication Consultant for Charlie Design, “Charlie” Helen is accountable for the effective analysis, development and delivery of business wide and stakeholder communications. With a strong network of followers “Charlie” provides knowledge and experience in relation to communications (internal and external), social media and networking, stakeholder and public relations, community engagement and consultation, traditional media and advertising, sponsorship and event management, website management including mobile communications and internet research.
Charlie Helen Robinson
P: 0424644624


Social Media Trends



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