Monday, November 29th, 2010
Summer’s here and the time is right for the daily value items offered by KIA at through December 10 while stocks last. It’s all part of the celebration marking the debut of KIA’s first-ever hatchback car, the All New KIA Cerato Hatch.

This exciting new car is all about safety, style and technology. With European styling, a muscular 2.4L engine, rugged suspension and an eye-opening range of exciting extras, the All New KIA Cerato Hatch is a great value.

To drive that point home, daily value items are posted every day to KIA Value Hunters have been working the streets to identify goods and services themed to tie in with the car. Clicking through to each day’s deal takes consumers to third-party partner websites. Click and save: it’s that easy.

How Big is Big?
The roster of daily value items is as impressive as the All New KIA Cerato Hatch itself. Smart consumers have used as a gateway to value from such quality vendors as The Laptop Factory, digiDIRECT, and Baby Village. Other prominent partners in this exciting promotion include Logitech, Dell, Adrenalin, Hampers Only, Barbecues Galore and Fitness First.

Last week alone saw a fresh cavalcade of daily value items. On Tuesday, The Laptop Factory announced that with the purchase of Acer’s 5740G laptop for $899—a savings of $280—consumers receive Trend Micro Antivirus 2011, a digital USB TV tuner, a USB mouse and a carry bag—absolutely free.

Wednesday’s child was suddenly a lot safer, as Baby Village offered a free Safe-n-Sound car organizer, valued at $39.95, with the purchase of any Safe-n-Sound convertible car seat or convertible booster seat.

On Thursday, travelers gave thanksgiving as announced new destinations have been added to their special promotion offering bonus night offers for selected international hot spots.

Friday marked the return of to the march of daily value deals, with one free hot lap with the purchase of two. And today’s new deal is from Dell, offering 50% off a Dell colour cartridge with purchase of any Dell printer over $50.

Some of these deals have expiry dates and many are limited to available stock, so hurry to for the full array of value added items offered to raise awareness of Kia's new hatchback car.

KIA is Conscious of the Community
KIA is mindful of its role in the community and takes this commitment seriously. For that reason, this innovative promotion will conclude with an exciting charity event: on December 10, eBay will host an online charity auction in which 29 items will be up for 24 hours. To learn more, visit, sign up for the alert and check back daily as the items are revealed.

All proceeds from this auction will be donated directly to the Victor Chang Cardiac Research Institute (VCCRI). Based in Sydney and named for the pioneering cardiothoracic surgeon and humanitarian, the VCCRI is a biomedical research facility committed to excellence in research into heart disease and cardiovascular biology, cardiovascular research training and the facilitation of rapid application of research discoveries to patient care.

The KIA Quality Commitment
The All New KIA Cerato Hatch is the latest in a hot line of quality cars that has kept KIA at the forefront of quality in the global automotive industry for more than 40 years. They’ve done this by consistently offering value for money, a philosophy embodied by the style, safety and innovative extras found in this and all their cars, available now at the nearest KIA showroom.


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