Wednesday, June 8th, 2016 adds“C US Real-Time Bidding Market to Grow at CAGR 24.78%  2016 and Forecast to 2020”reports to its database.


Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption. For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency. 

The analysts forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020. 

For more information or any query mail at [email protected]     

Covered in this report 
The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB. 

The report, Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. 

Key vendors 
• ONE by AOL 
• BrightRoll 
• SpotXchange 
• Tremor Video 
• TubeMogul 

Other prominent vendors 
• Adconion Media Group 
• AppNexus 
• Convertro 
• Criteo 
• Dárriens Media Exchange 
• Facebook 
• Google 
• Kontera 
• LiveRail 
• Microsoft 
• Platform One 
• Rocket Fuel 
• Rubicon Project 
• TobeMogul 

Market driver 
• Improved targeting of audience 
• For a full, detailed list, view our report 

Market challenge 
• Low transparency in market 
• For a full, detailed list, view our report 

Market trend 
• Shift of RTB advertisements to mobile web 
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors? 


For more information or any query mail at [email protected]

Table Of Contents

PART 01: Executive summary 
• Highlights 
PART 02: Scope of the report 
• Market overview 
• Definitions 
• Base year 
• Vendor segmentation 
PART 03: Market research methodology 
• Research methodology 
• Economic indicators 
PART 04: Introduction 
• Key market highlights 
PART 05: Market landscape 
• Market overview 
• Benefits of RTB 
• RTB process 
PART 06: Revenue flow in RTB market 
PART 07: RTB versus TV advertising 

• Market size and forecast 
• Five forces analysis 
PART 08: Market segmentation by type of auction 
• US RTB market segmentation by type of auction 
• Open auction market in US 
• Invitation-only auction market in US 
• Market attractiveness by type of auction 
PART 09: Market segmentation by type of ad 
• US RTB market segmentation by type of ad 
• RTB image ad market in US 
• RTB video ad market in US 
• Market attractiveness by type of ad 
PART 10: Market segmentation by device 
• US RTB market segmentation by device 
• US RTB market by mobile device 
• US RTB market by desktop device 
• Market attractiveness by type of device 
PART 11: Market segmentation by application 
• US mobile RTB market segmentation by application 
PART 12: Buying criterion 
PART 13: Market drivers 



For more information or any query mail at [email protected]

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