Donaldson Walsh Lawyers will this week host a workshop to give South Australian businesses new ways to maximise their return from their 2011 marketing spend.
Industry experts will present "Seek, Synch and Socialise", covering topics such as improving your website's search results, maximising social media effectiveness and connecting with Gen X, Y and Z. Attendees will also learn how to protect their online brand from domain "sharks".
Leading search engine marketing specialist Paul Forest will reveal the secrets to maximising your return from online marketing.
NewsMaker CEO Leila Henderson will focus on lead generation and the art of protecting and promoting your social media brand.
Donaldson Walsh Associate Christoper Bruce and NetStart CEO Jock Gordon will speak about legal avenues for online IP, trademark and domain protection.
"We have brought together three Australian experts in their fields -- the information they will provide in this workshop will be practical advice based on years of experience in the online marketplace," Mr Bruce said. "Many people are overwhelmed by marketing options and this event aims to make the choices much clearer. By making good choices about where to invest your marketing budget, you will inevitably prosper."
Christopher Bruce, Associate, Donaldson Walsh: Specialising in intellectual property issues and franchising, Chris provides advice on general protection issues and strategies in a wide range of areas, including trade marks, patents, designs, copyright, domain names and business names.
Jock Gordon, Managing Director, NetStart: Jock is the founder of the revolutionary MenuPad, now used worldwide by hotels and restaurants alike. His company, NetStart, is the first accredited domain name registrar in South Australia and works with international franchises and government agencies to protect their brands on-line and improve business operations through technology.
Paul Forest, Search Marketing Director, NetStart: Paul is a globally recognised expert on marketing with Google and has worked with thousands of businesses to increase their on-line ROI. Paul has achieved well over 1,000 #1 positions in Google searches and is founder of unique software system AdMetrics, which accurately tracks on- and off-line sales and leads.
Leila Henderson, CEO, NewsMaker: Founder of Australia’s top-ranking press-release service, NewsMaker, Leila is also a published business author and former business and IT writer for The Australian. She has provided business, PR and marketing services to such organisations as IBM, CAS and mNet Group, and regularly provides media training and pitch coaching to entrepreneurs.