Monday, November 22nd, 2010
Safety, style and technology are the hallmarks of KIA’s first-ever hatchback, the All New KIA Cerato Hatch. They are also the buzzwords for the daily value items found right now and every day through December 10 while stocks last during the innovative website promotion celebrating this exciting new car.

The All New KIA Cerato Hatch features European styling, a muscular 2.4L engine, rugged suspension and an eye-opening range of exciting extras. This is truly a car for the way life is lived today: fast yet safety-conscious, stylish yet practical, thrifty without sacrificing comfort and convenience.

To drive home the point of value without compromise, the daily items available at offer consumers savings on a wide range of products and services. To access these exciting deals, visit the site and click through to the third-party websites participating in the promotion. It’s that simple.

Sixteen Days of Value, and Counting
The deals have come thick and fast to date. Smart consumers have used the promotion as a portal to savings from such high-profile partners as The Laptop Factory, digiDIRECT,, Baby Village, Logitech, Dell and Adrenalin.

In the past week alone, the website has linked to varied and exciting value items consistent with the promotion’s philosophy of value. On Tuesday, the website Hampers Only began offering a free bottle of Chandon NV Rosé with a variety of holiday-themed gift baskets and hampers.

Wednesday saw follow up their initial deals with fresh values on international hotels bonus free nights. Once value stays with free nights have been booked in Siingapore, Fiji, Vanuata or Malaysia, access is granted to such extra bonuses as breakfast, late checkouts and more.

Barbeques Galore joined the party Thursday, offering a free three-piece outdoor setting valued at $149 with purchase of the $499 Patiomaster HD 4 burner BBQ.

The week came to a healthy conclusion with a trial pass for two to Fitness First. And don’t forget today’s value item offer: a 20” monitor for only $99 with an $800 purchase of any Dell desktop system.

Some of these deals have expiry dates and many are limited to available stock, so hurry to get more value for the full array of value added items offered to raise awareness of the All New KIA Cerato Hatch.

KIA and the Community
KIA values the community and consumer in equal measure. For that reason, this innovative promotion will conclude with an exciting charitable gesture: on December 10, eBay will host an online charity auction in which a breathtaking range of items and offers will move to the highest bidders.

All proceeds from this auction will be donated directly to the Sydney-based Victor Chang Cardiac Research Institute (VCCRI), a biomedical research facility committed to excellence in research into heart disease and cardiovascular biology, cardiovascular research training and the facilitation of rapid application of research discoveries to patient care.

The KIA Difference
The KIA brand has enjoyed a high profile in the global automotive industry for more than four decades. This reputation is built on value for money, an ideal embodied by the style, safety and extras found in the All New KIA Cerato Hatch.

The promotion grew directly out of this commitment to luxury, durability and economy in equal measure. Simple, smart and stylish: just like the All New KIA Cerato Hatch, available alongside KIA’s entire line of new cars now at the nearest KIA showroom.


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