Thursday, June 2nd, 2016 adds“China Furniture and Floor Coverings Retailing to grow at CAGR 12.5% Forecast to 2020”reports to its database.


The retail market for furniture and floor coverings is forecast to experience an annual growth of 13.09% over the forecast period. The market is anticipated to have a share of 3.3% in total retail sales by 2020. Factors such as rapid economic development, increasing urbanization, and changing lifestyles will continue to create more growth opportunities. Increasing household disposable incomes and improving living conditions are expected to drive per capita spending with a CAGR of 12.5% over the next five years (2015-2020).

Key Findings 
• Home furniture and homeware retailers, department stores, hypermarkets, supermarkets, and hard discounters are the major sales channels for furniture and floor coverings.

• A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer’s expansion plans in tier lll and tier lV cities will drive further growth

• Home furniture and homeware retailers contribute 76.4% of spending on furniture and floor coverings in 2015.

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• The share of online spending on overall furniture and floor coverings is forecast to reach 11.9% by 2020

“Furniture and Floor Coverings Retailing in China– Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?

• A thorough analysis of consumer trends changing economic and population factors

• Both qualitative and quantitative insights and analysis of the shifting furniture and floor coverings retail dynamics for floor coverings and furniture from 2010 to 2020

• Sales of furniture and floor coverings products through the following channels from 2010 to 2020: Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers

• An overview of key furniture and floor coverings retailers operating across China and their presence across distribution channels

Reasons To Buy 
• Gain a comprehensive knowledge on furniture and floor coverings sector in the China retail market and develop a competitive advantage from the start of your supply chain

• Investigate current and forecast behavior trends in furniture and floor coverings category to identify the best opportunities to exploit

• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

• Understand the fastest growing categories including floor coverings and furniture, with insights on performance across key channels from 2010, with forecasts until 2020

• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the furniture and floor coverings market

• Analysis of key international and domestic players operating in the furniture and floor coverings market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share


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Table Of Content

1 Introduction 
    1.1 What is this Report About? 
2 Executive Summary & Outlook 
3 Market Context 

    3.1 A steady economy with major growth potential for retailers 
      3.1.1 China's economy is increasing despite a declining growth rate 
      3.1.2 Savings are always a top priority for Chinese 
      3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries 
      3.1.4 Inflation rate remains as a major concern 
      3.1.5 Household consumption trebles driving spending power 
    3.2 Large population with growing prosperity makes China a big attraction for retail 
4 Chinese Shoppers 
    4.1 From functional to emotional 
    4.2 More opportunity for niche brands and mass market retailers 
    4.3 Shopping - a leisure activity 
    4.4 Two major events drive retail spend in China 
    4.5 High adoption of smartphones and tablets for shopping 
    4.6 Counterfeiting forces consumers to trade up to premium for quality assurance 
    4.7 Tourism /travel increases awareness of international brands 
      4.7.1 China remains as the second largest Duty Free market in 2020 
5 Doing business in China 
    5.1 Summary 
    5.2 Anti-corruption crackdown requires careful handling for foreign businesses 
    5.3 Complex licensing procedures a hindrance for foreign retailers 
    5.4 Favourable tax structure to encourage domestic and foreign investments 
    5.5 Impact of government regulations on the luxury market 
6 Retail - Product Sectors 
    6.1 Product Sector Analysis 
      6.1.1 Furniture and Floor Coverings 
    6.2 Furniture and Floor Coverings Category Overview 
      6.2.1 Furniture and Floor Coverings by Channel 
      6.2.2 Furniture and Floor Coverings by Category 
    6.3 Furniture and Floor Coverings Category Analysis 
      6.3.1 Floor Coverings 
      6.3.2 Furniture 
    6.4 Major Retailers 
      6.4.1 Furniture and Floor Coverings 
7 Appendix 
    7.1 Definitions 
      7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020 
    7.2 Summary Methodology 
      7.2.1 Overview 
      7.2.2 The triangulated market sizing method 



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